Marketing your dental practice is a key part of its success and growth. Too many businesses see marketing as a “nice to have” rather than a “need to have.” In fact, when things get tight, lots of business owners have the knee-jerk reaction to either decrease their marketing spend, or maybe even cut it altogether. […]
Category: Strategy
Anatomy of a Marketing Strategy: What You Need to Know to Market Your Practice Effectively
Too many dental practices approach their marketing strategy like they would approach a pinata; blindly swinging at their target and hoping that something produces results. Trying different methods and focusing your energy on various platforms at random times is better than nothing, but it’ll never give you the same results that an organized and calculated […]
5 Things You Need to Market Your Dental Practice Successfully Online
So many businesses like to treat digital marketing like some kind of mystical genie; it’ll give you everything you want and more if you ask the right questions. The truth is a little less magical but just as interesting: digital marketing is really just chemistry. It’s all about adding different elements to your strategy. When […]
My Website is Finished; What Do I Do Now?
Congratulations! You’ve invested the necessary time and money to build an attractive, effective, mobile responsive website that has all the right stuff to entice and build trust with potential patients. But… what comes next? Imagine your website is a physical store. You’ve built the location, you’ve decorated it, and you’ve stocked the shelves. But your […]