“Hey Google...”
Google has become synonymous with digital searching. It’s the default browser for a significant portion of your target demographic, and it uses its algorithm to rank your website, using various factors to gauge where you appear in search results.
Google Ads for dentists uses the search engine’s powerhouse to place your brand in front of people who are searching for what you do.
As a Google Premier Partner, SmileShop Dental Marketing has unique insight into strategizing and fine-tuning dental Google Ads. We make your ads work smarter, not harder.
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What Is PPC for Dental Practices?
Pay-per-click, or PPC ads, are text-based advertisements that appear in Google search results. Our team builds your account with several campaigns, hundreds of ads, and thousands of keywords designed to reach your patients online.
Search ads appear at the top of the search results for specific keywords. This type of marketing puts your practice in front of people who are already searching for the services or products you offer.
Why Is PPC Important?
Your Common Challenges
A strong PPC strategy directly affects the growth of your practice:
Search marketing is like renting a spot on Google—through PPC marketing, your practice will appear at the top of search results for specific keywords.
This means more website clicks and potential patients getting exposure to your brand and services. And PPC can get you results faster than other marketing tactics.
Getting people to your website increases your chance of turning them from casual browsers to patients. With more qualified leads, you get a higher return on investment and more new patients.
The Long-Term Benefits
Get more control of your business and what you want it to become:
Use the power of Google’s front page to drive more of the type of patients you want to see by strategically promoting the services you wish to market.
Being on Google’s front page brings you to the forefront of your community’s go-to experts. Whenever a potential lead looks up something you can help with, you’ll be the first local name they see.
Frequently Asked Questions
Google Ads for dentists are paid advertisements that help dental practices appear in Google search results when people search for dental services. These ads can connect your practice with prospective patients who are actively looking for treatments you offer.
Pay-per-click (PPC) advertising allows your dental practice to display ads for relevant search terms, such as dental implants or emergency dental care. You typically pay when someone clicks an ad. A targeted PPC strategy helps focus your advertising budget on searches that align with your practice’s services and goals.
Google Ads can increase your practice’s visibility among people searching for specific dental services in your area. With relevant keywords, targeted campaigns, and effective ad messaging, you can reach prospective patients and encourage them to contact your practice or book an appointment.
Your Google Ads budget depends on your location, competition, services, and patient acquisition goals. SmileShop Dental Marketing can help you develop an advertising strategy that aligns with your budget and monitor campaign performance to identify opportunities for improvement.
Google Ads can begin generating visibility as soon as campaigns are approved and running. However, the time it takes to generate qualified inquiries or booked appointments varies based on your market, budget, targeting, and website experience. Ongoing monitoring and optimization help improve campaign performance over time.
Dental SEO focuses on improving your website’s visibility in organic search results, while Google Ads places paid advertisements in search results. SEO can support long-term organic visibility, while Google Ads can help your practice reach prospective patients through paid campaigns. Using both can strengthen your overall dental marketing strategy.
SmileShop’s digital advertising specialists use keyword research, targeted campaigns, and ongoing optimization to help your ads reach relevant audiences. Services include call tracking, conversion tracking, campaign adjustments, and monthly meetings with a dedicated account manager to review performance and discuss next steps.
Google Premier Partner status recognizes agencies that meet Google’s requirements for expertise, performance, and client growth. As a Google Premier Partner, SmileShop Dental Marketing has access to Google’s partner resources and demonstrates experience managing Google Ads campaigns for clients.
Focus Your
Advertising Dollars.
There are plenty of options for Google Ads—search campaigns, display ads, responsive ads—each with its own features and powerful analytics.
Our digital ad specialists focus your digital marketing efforts, allowing you to target the type of patient you want to attract by age, gender, location, income, and so much more.
In addition to our strategic approach, you will also have access to:
- Call tracking
- Conversion tracking
- Ongoing ad optimization
- Monthly meetings with a dedicated account manager
We hone in on what your potential patients are searching for and make sure that when they’re ready to buy, they see your practice first. The possibilities are endless—just like your practice’s growth potential!
We’re a Google
Premier Partner.
We’ve met a special set of criteria. A Google Premier Partner is in the tier above a Google Partner and is recognized for consistently driving clients’ growth and demonstrating Google Ad skills.
As a Google Premier Partner, we’re in our country’s top 3% of Google Partners. Our client retention is high because we don’t just discuss results. We deliver them.
Ready to Learn More?
What We Do.
Your practice deserves a dental marketing partner that understands your unique challenges and goals.
Whether you’re just starting out or growing an established practice, our tailored dental marketing services, from website design and SEO to social media and digital ads, help you attract more patients and drive growth. Explore how SmileShop can help your practice thrive.
What We Do.
Just like no two patients are the same, no two practices are the same.
At SmileShop Dental Marketing, we understand that there’s no one-size-fits-all solution. That’s why we create customized marketing strategies that work for you and your business. We’ll help you choose the tools you need to connect with your audience, grow your practice(s), and achieve your goals.
Branding
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Branding
We can help with everything from brand refinements & logo designs to all-in-one brand packages for multi-practice organizations.
Digital Awareness Ads
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Digital Awareness Ads
Get in front of the right audience. As a Google Premier Partner, our team offers unique insight into optimizing your digital awareness strategy.
Social Media Marketing
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Social Media Marketing
Earn your audience’s attention with an elevated online presence. We use social media to tell your story, connect with your audience, promote engagement, & build loyalty.
Email Marketing
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Email Marketing
Promote your offerings & stay top of mind with targeted content & unparalleled design. Our email experts send impactful content directly to your patient’s inboxes.
Search Engine Optimization
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Search Engine Optimization
You show up for your patients every day—you should show up in search results too. Our adaptive SEO specialists help increase your visibility with the right audience.
Website Development & Strategy
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Website Development & Strategy
Let’s turn visits to your website into visits to your practice. We’ll work with you to build a customized plan that represents your unique practice & helps you achieve your goals.
We can help with everything from brand refinements & logo designs to all-in-one brand packages for multi-practice organizations.
Get in front of the right audience. As a Google Premier Partner, our team offers unique insight into optimizing your digital awareness strategy.
Earn your audience’s attention with an elevated online presence. We use social media to tell your story, connect with your audience, promote engagement, & build loyalty.
Promote your offerings & stay top of mind with targeted content & unparalleled design. Our email experts send impactful content directly to your patient’s inboxes.
You show up for your patients every day—you should show up in search results too. Our adaptive SEO specialists help increase your visibility with the right audience.
Let’s turn visits to your website into visits to your practice. We’ll work with you to build a customized plan that represents your unique practice & helps you achieve your goals.
What We Do
- Phone: 877-236-1693