Blog

Having an optimized online presence is crucial for getting new patients through your doors. The trick? Using the right keywords. At SmileShop Dental Marketing, we specialize in helping dental practices optimize their digital presence—including search engine optimization (SEO). To help you get started, we’ve put together a list of essential keywords that every dental practice […]

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Optimizing your Google Business Profile (GBP) is one of the most essential steps in improving your dental practice’s search engine optimization (SEO).  Whenever someone uses Google to look for a dentist near them, the first results they see are going to be three Google Business Profile listings, known as the Google 3-Pack. Showing up in […]

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POD Marketing has acquired Dental Growth Strategies, a Calgary-based agency specializing in dental practice marketing—providing various solutions including website development, digital advertising, and social media management. The newly acquired Dental Growth Strategies brand will fall beside POD Marketing’s current dental division, SmileShop Dental Marketing. “We are exceptionally excited to bring Dental Growth Strategies into the […]

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Dental marketing is an already dynamic field, and with the introduction of AI, you can expect to see a lot of changes coming down the pipe. The question is, “How will AI change dental marketing?” Staying ahead of the curve may seem like a daunting feat, but keeping up to date with the latest trends […]

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Paid advertising on social media has become an essential strategy for enhancing brand awareness and driving valuable leads. However, achieving success with your paid social media ads requires effective planning and execution. In this article, we will guide you through five crucial steps to ensure the success of your paid social media campaigns. Step 1: […]

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As a dental practice, you rely on effective communication to build relationships with your patients and keep your business thriving.  One of the most important forms of communication is email. Whether you’re sending appointment reminders, follow-up messages, or marketing materials, your emails need to be clear, concise, and professional.  In this article, we’ll provide you […]

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