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Copy Compliance: How to Write Ads that Work Without Violating Local Dental Association Regulations

Dentistry is one of the most heavily-regulated industries in terms of advertising and marketing. As a full-time content writer for dental practices, trust me, I feel your pain. It’s definitely tricky to highlight your clinic’s unique benefits and features when the rules say you can’t imply that you’re better, or even different than your competitors. […]

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How to Market Your Dental Practice

Whether you call it marketing or advertising there are a lot of ways for companies to reach potential customers and promote their products and services. Your practice is unique, and your marketing efforts should reflect that. Especially in 2019, there are no effective one-size-fits-all marketing solutions, but there are a few different approaches, tools, and […]

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Data-Driven Dental Marketing: How to Evaluate Your Marketing Campaigns

Does marketing feel mysterious to you? Does it feel like you are throwing dollars into an unknowable void and hoping that new patients come out of it? You’re not alone. Historically, marketing has always been hard to measure. Who can say what’s really bringing in new patients; your sign out front, word of mouth, or […]

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Making Cents of Marketing: Building a Digital Marketing Budget for 2019

Marketing your dental practice is a key part of its success and growth. Too many businesses see marketing as a “nice to have” rather than a “need to have.” In fact, when things get tight, lots of business owners have the knee-jerk reaction to either decrease their marketing spend, or maybe even cut it altogether. […]

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Anatomy of a Marketing Strategy: What You Need to Know to Market Your Practice Effectively

Too many dental practices approach their marketing strategy like they would approach a pinata; blindly swinging at their target and hoping that something produces results. Trying different methods and focusing your energy on various platforms at random times is better than nothing, but it’ll never give you the same results that an organized and calculated […]

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Pay-Per-Click Advertising: Taking Your Dental Practice Beyond Search Engines

Search engine optimization has been the focus of so many small business’ marketing strategies over the last few years, and for good reason. SEO is an awesome way to get more eyes on your practice without necessarily having to advertise. But SEO relies on Google’s search algorithms which change all the time. If you don’t […]

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5 Things You Need to Market Your Dental Practice Successfully Online

So many businesses like to treat digital marketing like some kind of mystical genie; it’ll give you everything you want and more if you ask the right questions. The truth is a little less magical but just as interesting: digital marketing is really just chemistry. It’s all about adding different elements to your strategy. When […]

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