Emails have become an integral part of not just digital marketing, but marketing strategy overall. If you’re thinking about the marketing strategy for your dental practice, it’s time you gave email some thought. Email is both an effective marketing tool and a powerful way to reach your patients. Why You Should Use Email in Your […]
12 Tried & True Marketing Ideas for Dental Offices
I’ve got 12 tried and true marketing ideas you should try in 2019 for your dental practice. […]
Email Marketing: 8 Best Practices for Your Dental Practice
Does email marketing really work? The short answer is yes! Hundreds of billions of emails are sent every day, some of which are probably in your inbox right now. Even though it’s one of the oldest forms of electronic communication, it’s still widely used – 90% of internet users in the US send at least […]
Copy Compliance: How to Write Ads that Work Without Violating Local Dental Association Regulations
Dentistry is one of the most heavily-regulated industries in terms of advertising and marketing. As a full-time content writer for dental practices, trust me, I feel your pain. It’s definitely tricky to highlight your clinic’s unique benefits and features when the rules say you can’t imply that you’re better, or even different than your competitors. […]
How to Market Your Dental Practice
Whether you call it marketing or advertising there are a lot of ways for companies to reach potential customers and promote their products and services. Your practice is unique, and your marketing efforts should reflect that. Especially in 2019, there are no effective one-size-fits-all marketing solutions, but there are a few different approaches, tools, and […]
Data-Driven Dental Marketing: How to Evaluate Your Marketing Campaigns
Does marketing feel mysterious to you? Does it feel like you are throwing dollars into an unknowable void and hoping that new patients come out of it? You’re not alone. Historically, marketing has always been hard to measure. Who can say what’s really bringing in new patients; your sign out front, word of mouth, or […]
Making Cents of Marketing: Building a Digital Marketing Budget for 2019
Marketing your dental practice is a key part of its success and growth. Too many businesses see marketing as a “nice to have” rather than a “need to have.” In fact, when things get tight, lots of business owners have the knee-jerk reaction to either decrease their marketing spend, or maybe even cut it altogether. […]
Building Online Authority: The New(est) SEO Best Practices for Dental Clinics
If you’ve spent any kind of time looking into digital marketing, you probably know something about SEO. Some people like to position SEO as a highly complicated science, while others treat it like some kind of mystical art. The truth is that it’s somewhere in between, and it’s something that you can do for yourself. […]
Anatomy of a Marketing Strategy: What You Need to Know to Market Your Practice Effectively
Too many dental practices approach their marketing strategy like they would approach a pinata; blindly swinging at their target and hoping that something produces results. Trying different methods and focusing your energy on various platforms at random times is better than nothing, but it’ll never give you the same results that an organized and calculated […]
Pay-Per-Click Advertising: Taking Your Dental Practice Beyond Search Engines
Search engine optimization has been the focus of so many small business’ marketing strategies over the last few years, and for good reason. SEO is an awesome way to get more eyes on your practice without necessarily having to advertise. But SEO relies on Google’s search algorithms which change all the time. If you don’t […]
