POD Marketing has acquired Dental Growth Strategies, a Calgary-based agency specializing in dental practice marketing—providing various solutions including website development, digital advertising, and social media management. The newly acquired Dental Growth Strategies brand will fall beside POD Marketing’s current dental division, SmileShop Dental Marketing. “We are exceptionally excited to bring Dental Growth Strategies into the […]
The dental industry is growing and choosing one or more medical niches to focus on can help you grow your practice by offering more services for more patients. By expanding your practice’s services, you can attract more patients, more staff, and more revenue. The key is putting your resources toward the niche(s) that make the […]
The dental industry seems to be changing all the time, especially when it comes to marketing. Using social media, such as Instagram, can be a great way to reach potential and existing patients if done the right way. Check out some of these amazing dental influencers and learn how to make your Instagram account the […]
Using Google to collect reviews is a great way to improve your practice’s brand awareness, revenue, and online credibility, among other things. Getting reviews doesn’t have to be complex—it just takes a little time and patience. We’re here to help. Setting Up Your Google Business Profile The first and most important step to earning reviews […]
Why You Shouldn’t Cut Your Marketing Budget During Economic Downturn It’s easy to look at your financials and wonder if your marketing budget is something you need when people aren’t spending the way they used to. While cutting your marketing budget can seem like the quickest way to increase your cash flow during tough economic […]
If you’re a dentist and haven’t started blogging as part of your marketing strategy, now is the time. A blog can do everything from building your brand to making you an industry thought leader, all while driving traffic to your website and increasing both your Google ranking and SEO. This is particularly true for dental […]
Leading your own dental practice can be intimidating but incredibly rewarding. There are many things to consider while you’re getting started, including your business plan, marketing, finances, and forming your team. It’s also essential that your new practice has an online presence in today’s digital world. Even though there’s a lot of planning and preparation […]