Paid advertising on social media has become an essential strategy for enhancing brand awareness and driving valuable leads. However, achieving success with your paid social media ads requires effective planning and execution. In this article, we will guide you through five crucial steps to ensure the success of your paid social media campaigns. Step 1: […]
Using Google to collect reviews is a great way to improve your practice’s brand awareness, revenue, and online credibility, among other things. Getting reviews doesn’t have to be complex—it just takes a little time and patience. We’re here to help. Setting Up Your Google Business Profile The first and most important step to earning reviews […]
Why You Shouldn’t Cut Your Marketing Budget During Economic Downturn It’s easy to look at your financials and wonder if your marketing budget is something you need when people aren’t spending the way they used to. While cutting your marketing budget can seem like the quickest way to increase your cash flow during tough economic […]
If you’re a dentist and haven’t started blogging as part of your marketing strategy, now is the time. A blog can do everything from building your brand to making you an industry thought leader, all while driving traffic to your website and increasing both your Google ranking and SEO. This is particularly true for dental […]
Leading your own dental practice can be intimidating but incredibly rewarding. There are many things to consider while you’re getting started, including your business plan, marketing, finances, and forming your team. It’s also essential that your new practice has an online presence in today’s digital world. Even though there’s a lot of planning and preparation […]
Did you know that, on average, a person decides in 3–5 seconds once they’ve clicked on your website whether it’s worthwhile to read or to move elsewhere? It’s not enough to simply get a person on your webpage to turn a visitor into a patient. You must have a unique website that seizes and maintains […]
Over half the world’s population is on social media—talk about a large potential audience! Effectively using social media is essential to keeping your practice relevant and connecting with your ideal patients. But posting without a plan can leave you getting lost in the mix. Creating a social media strategy, with the help of a dedicated […]