If there is one thing the pandemic has taught you as a practice owner, it is probably the importance of patient communication. Communication tactics such as Social Media and Email Newsletters can help your practice take a more proactive approach with your messaging and tell your patients and prospects what they need to know. So […]
If you’re a dentist looking to up your social media game, you’re in the right place. Social media is a powerful tool to spread awareness about your practice, catch new patients’ attention, and interact with current patients. All things that are likely high on your priority list! But as you might have already found, it’s […]
Today, social media marketing has massive potential for businesses. Effective marketing on social media makes your business visible, creates awareness, and can drive revenue. But as a dentist, your goals are quite different from a retail business; you don’t need to convince people that they need to get their teeth checked. They already know that! […]
Businesses around the globe are finally opening their doors after months of isolation and uncertainty. COVID-19 has put quite a strain on business owners, but as we emerge from our homes and get back to work, we have to understand that this is a new world. So, as we gradually return to normal life, what […]
When you’re done reading click, you’ll have the understanding to make marketing decisions with confidence. […]
Spoiler alert: we wouldn’t have written a whole blog about it if it didn’t. Where Is the Best Place to Spend My Marketing Dollars? Our clients ask us this almost every day and every dental practice has wondered this at some point. While we wish we could give a definitive answer, that simply isn’t possible. […]
Starting your own dental practice means a lot more than just being a dentist. You probably find yourself acting as an HR manager, a lawyer, an accountant, and a marketer. Knowing where to start can be difficult, even for experienced marketers with big budgets. If you have a limited budget for your dental marketing, these […]
Does marketing feel mysterious to you? Does it feel like you are throwing dollars into an unknowable void and hoping that new patients come out of it? You’re not alone. Historically, marketing has always been hard to measure. Who can say what’s really bringing in new patients; your sign out front, word of mouth, or […]
Too many dental practices approach their marketing strategy like they would approach a pinata; blindly swinging at their target and hoping that something produces results. Trying different methods and focusing your energy on various platforms at random times is better than nothing, but it’ll never give you the same results that an organized and calculated […]
Search engine optimization has been the focus of so many small business’ marketing strategies over the last few years, and for good reason. SEO is an awesome way to get more eyes on your practice without necessarily having to advertise. But SEO relies on Google’s search algorithms which change all the time. If you don’t […]
SmileShop Marketing
