Social media has become much more than just a way to stay connected with friends. Your social media presence is one of the marketing essentials for keeping your dental practice relevant. And a great way to reach new patients organically. But what is your true goal for social media? Do you have an established social […]
SEO. You know it’s important. Especially for a dental business. But what are the best strategies to improve your online visibility and rank higher on search results? Search engines are the driving force behind most of your website traffic. Effective search engine optimization (SEO) is essential for gaining online exposure and capturing new market share. […]
Your website is an extension of your brand and a platform to share your practice with the community. But it’s also one of the most powerful tools you have for driving business. A website is only as good as its ability to turn online visitors into patients in your practice. Converting a website visitor into […]
We can all agree the last two years have been challenging, but we are opening our arms to a fresh start in 2022. Whether you are just beginning your story or adding another chapter, a marketing strategy will enable you to succeed by engaging and connecting with clients before you’ve even brought them into your […]
Dentistry is one of the most important health care relationships that people have and although they know they should be having regular checkups, they also lead busy lives and booking their next appointment is not always top of mind. As a practice owner or Office Manager at a dental office, you need to be proactive, […]
When creating a marketing plan for your dental practice, it is essential to treat this strategy as an investment into your growth and not an expense you need to minimize. Without marketing, how do you attract your ideal patient? Without a strategy, how do you reach your goals? Creating a marketing strategy forces your team […]
Dentistry is a very competitive space these days, and being well-known and respected in your local area represents a significant business-building advantage for any dental office. As a practice owner, you are likely familiar with the concept of printed mail campaigns as a way of introducing your dental practice to your local community or a […]
A website is the most critical piece of marketing equipment that your dental office has working for it. A powerful website not only provides your dental office’s first impression to new patients it is also the critical component to converting calls and online appointment requests. While websites are an integral marketing tool for your practice, […]
It is challenging for even the best digital marketing plan to be successful if your online reputation is negative. Potential patients are looking at your business on Google now more than ever before. When they book an appointment with you they can be easily influenced by negative (and positive) reviews. If your business has negative […]
Your marketing strategy sets the foundation for the success of your practice and helps you bring in new patients; however, it is essential to ensure the method you choose is geared towards helping you reach your goals. Your marketing strategy will help you determine your target market and the marketing channels you need to be […]
