Your marketing strategy sets the foundation for the success of your practice and helps you bring in new patients; however, it is essential to ensure the method you choose is geared towards helping you reach your goals. Your marketing strategy will help you determine your target market and the marketing channels you need to be […]
Category: Strategy
Take Control of Your Marketing During COVID-19
The Covid-19 pandemic has impacted almost all industries, one way or another, and dentistry is no exception. For the dental industry, this, unfortunately, means that many of your patients are choosing to delay coming back to your dental office for their regular hygiene and check-up appointments. Here are some things you need to be […]
The Top Dental Digital Marketing Trends in 2021(So Far!)
Whether you have recently opened your dental practice, have been practicing for decades, or are looking to open your own practice, one thing is clear— the top dental digital marketing trends are constantly evolving, and that’s more true than ever now that we have officially entered 2021. So where do you start? As a company that […]
The Power of Your Marketing Message Lies Within The Buyer Journey
One of the most frequently asked questions my clients ask me is “how do I get more new patients?”, or “how do I increase my top line, I need more revenue coming in”. As a Dental practice owner or manager, your measurement of financial success will consistently be your practice’s bottom line. Dental clinics will […]
How to Make Teledentistry Work For You
It was not that long ago when the act of connecting with someone over a video call was something you’d only see in Star Trek. But, as technology grew more connected than ever before, science fiction became science fact and making a video call became so simple, a toddler could do it. Enter telemedicine. Telemedicine […]
click: How to Grow Your Business through Digital Marketing
When you’re done reading click, you’ll have the understanding to make marketing decisions with confidence. […]
How to Market Your Dental Practice on a Limited Budget
Starting your own dental practice means a lot more than just being a dentist. You probably find yourself acting as an HR manager, a lawyer, an accountant, and a marketer. Knowing where to start can be difficult, even for experienced marketers with big budgets. If you have a limited budget for your dental marketing, these […]
Email Marketing: 8 Best Practices for Your Dental Practice
Does email marketing really work? The short answer is yes! Hundreds of billions of emails are sent every day, some of which are probably in your inbox right now. Even though it’s one of the oldest forms of electronic communication, it’s still widely used – 90% of internet users in the US send at least […]
How to Market Your Dental Practice
Whether you call it marketing or advertising there are a lot of ways for companies to reach potential customers and promote their products and services. Your practice is unique, and your marketing efforts should reflect that. Especially in 2019, there are no effective one-size-fits-all marketing solutions, but there are a few different approaches, tools, and […]
Data-Driven Dental Marketing: How to Evaluate Your Marketing Campaigns
Does marketing feel mysterious to you? Does it feel like you are throwing dollars into an unknowable void and hoping that new patients come out of it? You’re not alone. Historically, marketing has always been hard to measure. Who can say what’s really bringing in new patients; your sign out front, word of mouth, or […]