We can all agree the last two years have been challenging, but we are opening our arms to a fresh start in 2022. Whether you are just beginning your story or adding another chapter, a marketing strategy will enable you to succeed by engaging and connecting with clients before you’ve even brought them into your […]
Dentistry is one of the most important health care relationships that people have and although they know they should be having regular checkups, they also lead busy lives and booking their next appointment is not always top of mind. As a practice owner or Office Manager at a dental office, you need to be proactive, […]
When creating a marketing plan for your dental practice, it is essential to treat this strategy as an investment into your growth and not an expense you need to minimize. Without marketing, how do you attract your ideal patient? Without a strategy, how do you reach your goals? Creating a marketing strategy forces your team […]
Dentistry is a very competitive space these days, and being well-known and respected in your local area represents a significant business-building advantage for any dental office. As a practice owner, you are likely familiar with the concept of printed mail campaigns as a way of introducing your dental practice to your local community or a […]
A website is the most critical piece of marketing equipment that your dental office has working for it. A powerful website not only provides your dental office’s first impression to new patients it is also the critical component to converting calls and online appointment requests. While websites are an integral marketing tool for your practice, […]
It is challenging for even the best digital marketing plan to be successful if your online reputation is negative. Potential patients are looking at your business on Google now more than ever before. When they book an appointment with you they can be easily influenced by negative (and positive) reviews. If your business has negative […]
Your marketing strategy sets the foundation for the success of your practice and helps you bring in new patients; however, it is essential to ensure the method you choose is geared towards helping you reach your goals. Your marketing strategy will help you determine your target market and the marketing channels you need to be […]
The Covid-19 pandemic has impacted almost all industries, one way or another, and dentistry is no exception. For the dental industry, this, unfortunately, means that many of your patients are choosing to delay coming back to your dental office for their regular hygiene and check-up appointments. Here are some things you need to be […]
Whether you have recently opened your dental practice, have been practicing for decades, or are looking to open your own practice, one thing is clear— the top dental digital marketing trends are constantly evolving, and that’s more true than ever now that we have officially entered 2021. So where do you start? As a company that […]
One of the most frequently asked questions my clients ask me is “how do I get more new patients?”, or “how do I increase my top line, I need more revenue coming in”. As a Dental practice owner or manager, your measurement of financial success will consistently be your practice’s bottom line. Dental clinics will […]
