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Dentist Website Design: What to Look For

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Did you know that, on average, a person decides in 3–5 seconds once they’ve clicked on your website whether it’s worthwhile to read or to move elsewhere? It’s not enough to simply get a person on your webpage to turn a visitor into a patient. You must have a unique website that seizes and maintains their interest.

Your dental website’s design must be interesting and informative so that your current and potential clients will like interacting with it. To suit the needs of your website visitors, your website should display your services and include a variety of topics. 

The success of your marketing initiatives depends on the ease of use, content engagement, optimization, and a fantastic user experience.

Here’s our checklist to keep users engaged on your site:

  1. Is Your Site User Friendly?

The design of your website must be easy to navigate, on desktop as well as mobile. Many users will exit a website when pages are hard to find, load times are slow, or the mobile version is nearly impossible to navigate. 

Choose design elements that meet the needs of your patients:

  • Straightforward navigation. Your menu and search bar should be visible and easy to use.
  • No clutter. Choose a simple and consistent colour scheme that is on brand for your practice, readable fonts, and a clear user-friendly layout.
  • Call to action. Every page on your website needs a strong call-to-action encouraging visitors to call or make an appointment with your office. To motivate potential patients to contact, think about introducing a new patient offer, such as a complimentary cleaning or teeth-whitening session for new clients.
  • Quick load times and responsiveness. The probability of bounce rate increases 32% as page load time goes from 1 second to 3 seconds. Keep people on your site with efficient load times.
  • Mobile responsive design. The majority of searchers are using mobile devices. Most adults believe that a company’s mobile website needs to be just as good as its desktop one.

To build your client list and collect contact information, you should consider including an opt-in form. You should also ensure you are adapting your opt-in form and calls to action for mobile use.

Icons of the internet and dental icons
  1. Is it Interesting?

Not everyone enjoys going to the dentist, but that doesn’t mean your website has to be unenjoyable. It’s okay to inject some personality into your digital branding.

Use Appealing Images and Logos 

Visitors to dental websites find images interesting and useful for understanding the services you offer at your business. As opposed to stock photos, we advise using personalized images.

Before-and-after pictures are engaging since it’s simple for patients to see themselves with brighter, whiter, and straighter teeth if they can see the work you have successfully finished for others.


Google has long rewarded websites that consistently release excellent SEO-optimized content. A dentistry website’s visitor appeal increases through blogs, which affects SEO and ranking.

A blog is a fantastic method to establish authority in your industry. Blog topics should always be:

  • Relevant to the dental industry
  • High-value—allow people to learn things they would want to know and that are useful to them

You can also use your blog as a space to introduce your team to potential clients, explain the processes of some of the procedures you offer, and provide oral hygiene tips and tricks.

Creating content that people want to look at is difficult, but it can boost the time people spend on your site which is great for engagement levels.

Bio Pages

After the home page, the “About Us” or “Meet the Doctor” page receives the greatest traffic. You’re not only selling the dental services you offer, you are selling yourself! 

A bio page allows your future patients to learn about who you and your team are. Allowing your patients to get to know you before they have to come in for their dental appointment builds not only credibility but trust. 

Must-haves for your dentist bios include:

  • Your credentials
  • How long you’ve been practicing
  • Your education
  1. Is it Optimized?

The key to getting your website to rank on Google and other search engines is search engine optimization or SEO. It is also essential for successful dental marketing.

Although the technical elements of SEO may appear daunting, they have a significant impact on your website’s exposure and the return on investment (ROI) of your dental marketing.

A simple way to increase your SEO is by creating a services page. You should include specific treatments in this section of your website and provide links to individual pages for each service you provide. Identify unique selling features that can help encourage customers to book an appointment and target service-related keywords on each page.

Key elements that should be addressed in your services pages include:

  • Questions patients may have regarding procedures
  • Images or explanation videos

SEO is what makes your business show up when services are searched. The better you optimize, the higher chance that you will see results on organic searches as opposed to paid ads. 

Where Does Your Website Stand? 

The majority of potential patients will form their first opinions of you and your practice online. Their decision to schedule an appointment with you or to leave your website and visit one of your competitors will be influenced by their initial impression.

The good news is that your dental website can succeed as long as it possesses the characteristics listed here. Every adjustment you make will make your website more user-friendly, appealing to visitors, and the ideal showcase for the high-quality dental services you offer.The main lesson here is that your website needs to convey the kind of company you are and how you want to be seen online. It should draw in your target market and your ideal customer. If you would like us to assist you with a website redesign, get in touch with SmileShop!

Written by Shaila Kanji

Shaila (or as we call her, Shy) is one of the Marketing Directors at SmileShop Marketing. Bringing her experience in digital strategy using a data-centric approach, she thoughtfully considers current marketing performance when making recommendations for her clients. When not working on something cool and exciting at SmileShop Marketing, you can find Shy planning her next trip abroad, checking out the latest restaurants with her hubby, or playing with her adorable puppy, Kyoto.

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