In the age of social responsibility, it is important that you incorporate some form of giving back into your marketing strategy. This is often referred to as cause-marketing, a strategy that implements supporting a cause as a way to elevate your brand’s public perception. People now show a strong preference for businesses associated with a cause […]
A look back on how marketing has changed and what you can do to be relevant in 2020 and beyond. […]
While effective marketing is important, it’s only as good as your patient care. Your marketing efforts will be put to waste if phone calls go unanswered (or worse, the person who answers is unhelpful or rude). Patient care is becoming a key differentiator for business and over 50% of consumers have cancelled a transaction because […]
When you’re done reading click, you’ll have the understanding to make marketing decisions with confidence. […]
Spoiler alert: we wouldn’t have written a whole blog about it if it didn’t. Where Is the Best Place to Spend My Marketing Dollars? Our clients ask us this almost every day and every dental practice has wondered this at some point. While we wish we could give a definitive answer, that simply isn’t possible. […]
Starting your own dental practice means a lot more than just being a dentist. You probably find yourself acting as an HR manager, a lawyer, an accountant, and a marketer. Knowing where to start can be difficult, even for experienced marketers with big budgets. If you have a limited budget for your dental marketing, these […]
Emails have become an integral part of not just digital marketing, but marketing strategy overall. If you’re thinking about the marketing strategy for your dental practice, it’s time you gave email some thought. Email is both an effective marketing tool and a powerful way to reach your patients. Why You Should Use Email in Your […]
I’ve got 12 tried and true marketing ideas you should try in 2019 for your dental practice. […]
Whether you call it marketing or advertising there are a lot of ways for companies to reach potential customers and promote their products and services. Your practice is unique, and your marketing efforts should reflect that. Especially in 2019, there are no effective one-size-fits-all marketing solutions, but there are a few different approaches, tools, and […]
Does marketing feel mysterious to you? Does it feel like you are throwing dollars into an unknowable void and hoping that new patients come out of it? You’re not alone. Historically, marketing has always been hard to measure. Who can say what’s really bringing in new patients; your sign out front, word of mouth, or […]
SmileShop Marketing
