While effective marketing is important, it’s only as good as your patient care. Your marketing efforts will be put to waste if phone calls go unanswered (or worse, the person who answers is unhelpful or rude). Patient care is becoming a key differentiator for business and over 50% of consumers have cancelled a transaction because […]
When you’re done reading click, you’ll have the understanding to make marketing decisions with confidence. […]
Spoiler alert: we wouldn’t have written a whole blog about it if it didn’t. Where Is the Best Place to Spend My Marketing Dollars? Our clients ask us this almost every day and every dental practice has wondered this at some point. While we wish we could give a definitive answer, that simply isn’t possible. […]
Starting your own dental practice means a lot more than just being a dentist. You probably find yourself acting as an HR manager, a lawyer, an accountant, and a marketer. Knowing where to start can be difficult, even for experienced marketers with big budgets. If you have a limited budget for your dental marketing, these […]
Emails have become an integral part of not just digital marketing, but marketing strategy overall. If you’re thinking about the marketing strategy for your dental practice, it’s time you gave email some thought. Email is both an effective marketing tool and a powerful way to reach your patients. Why You Should Use Email in Your […]
I’ve got 12 tried and true marketing ideas you should try in 2019 for your dental practice. […]
Whether you call it marketing or advertising there are a lot of ways for companies to reach potential customers and promote their products and services. Your practice is unique, and your marketing efforts should reflect that. Especially in 2019, there are no effective one-size-fits-all marketing solutions, but there are a few different approaches, tools, and […]
Does marketing feel mysterious to you? Does it feel like you are throwing dollars into an unknowable void and hoping that new patients come out of it? You’re not alone. Historically, marketing has always been hard to measure. Who can say what’s really bringing in new patients; your sign out front, word of mouth, or […]
Marketing your dental practice is a key part of its success and growth. Too many businesses see marketing as a “nice to have” rather than a “need to have.” In fact, when things get tight, lots of business owners have the knee-jerk reaction to either decrease their marketing spend, or maybe even cut it altogether. […]
Too many dental practices approach their marketing strategy like they would approach a pinata; blindly swinging at their target and hoping that something produces results. Trying different methods and focusing your energy on various platforms at random times is better than nothing, but it’ll never give you the same results that an organized and calculated […]
