Marketing your dental practice is a key part of its success and growth. Too many businesses see marketing as a “nice to have” rather than a “need to have.” In fact, when things get tight, lots of business owners have the knee-jerk reaction to either decrease their marketing spend, or maybe even cut it altogether. […]
Category: Marketing Tools
Anatomy of a Marketing Strategy: What You Need to Know to Market Your Practice Effectively
Too many dental practices approach their marketing strategy like they would approach a pinata; blindly swinging at their target and hoping that something produces results. Trying different methods and focusing your energy on various platforms at random times is better than nothing, but it’ll never give you the same results that an organized and calculated […]
Pay-Per-Click Advertising: Taking Your Dental Practice Beyond Search Engines
Search engine optimization has been the focus of so many small business’ marketing strategies over the last few years, and for good reason. SEO is an awesome way to get more eyes on your practice without necessarily having to advertise. But SEO relies on Google’s search algorithms which change all the time. If you don’t […]
5 Things You Need to Market Your Dental Practice Successfully Online
So many businesses like to treat digital marketing like some kind of mystical genie; it’ll give you everything you want and more if you ask the right questions. The truth is a little less magical but just as interesting: digital marketing is really just chemistry. It’s all about adding different elements to your strategy. When […]
