Dentistry is a very competitive space these days, and being well-known and respected in your local area represents a significant business-building advantage for any dental office. As a practice owner, you are likely familiar with the concept of printed mail campaigns as a way of introducing your dental practice to your local community or a […]
Category: Marketing Tools
3 Key Points to Attracting New Patients with Lead Generation
Attracting more new patients every month is most likely a fundamental goal for your dental office. Generally, when individuals look for a new dentist, they will reach out to family or friends for a recommendation. If this recommendation does not pan out, the next place they will look a majority of the time is Google… […]
What Makes For An Effective Digital Marketing Partnership
As the digital marketing industry continues to grow and evolve, it’s getting harder and harder to deny the fact that having an online presence is integral to the success of your dental practice. Whether you choose to work with an agency like us, have one of your staff members support your digital marketing efforts, or […]
3 Key Points To A High-Performing Website
A website is the most critical piece of marketing equipment that your dental office has working for it. A powerful website not only provides your dental office’s first impression to new patients it is also the critical component to converting calls and online appointment requests. While websites are an integral marketing tool for your practice, […]
Reputation Management – The Importance of Managing Google Reviews
It is challenging for even the best digital marketing plan to be successful if your online reputation is negative. Potential patients are looking at your business on Google now more than ever before. When they book an appointment with you they can be easily influenced by negative (and positive) reviews. If your business has negative […]
3 Strategies to Bolster Your Dental Marketing Approach
Your marketing strategy sets the foundation for the success of your practice and helps you bring in new patients; however, it is essential to ensure the method you choose is geared towards helping you reach your goals. Your marketing strategy will help you determine your target market and the marketing channels you need to be […]
Take Control of Your Marketing During COVID-19
The Covid-19 pandemic has impacted almost all industries, one way or another, and dentistry is no exception. For the dental industry, this, unfortunately, means that many of your patients are choosing to delay coming back to your dental office for their regular hygiene and check-up appointments. Here are some things you need to be […]
The Top Dental Digital Marketing Trends in 2021(So Far!)
Whether you have recently opened your dental practice, have been practicing for decades, or are looking to open your own practice, one thing is clear— the top dental digital marketing trends are constantly evolving, and that’s more true than ever now that we have officially entered 2021. So where do you start? As a company that […]
The Power of Your Marketing Message Lies Within The Buyer Journey
One of the most frequently asked questions my clients ask me is “how do I get more new patients?”, or “how do I increase my top line, I need more revenue coming in”. As a Dental practice owner or manager, your measurement of financial success will consistently be your practice’s bottom line. Dental clinics will […]
5 Strategies to Get Patients Back in Your Chairs in a Post-COVID World
Businesses around the globe are finally opening their doors after months of isolation and uncertainty. COVID-19 has put quite a strain on business owners, but as we emerge from our homes and get back to work, we have to understand that this is a new world. So, as we gradually return to normal life, what […]