If you’re a dentist and haven’t started blogging as part of your marketing strategy, now is the time. A blog can do everything from building your brand to making you an industry thought leader, all while driving traffic to your website and increasing both your Google ranking and SEO. This is particularly true for dental […]
Category: Writing
5 Strategies to Get Patients Back in Your Chairs in a Post-COVID World
Businesses around the globe are finally opening their doors after months of isolation and uncertainty. COVID-19 has put quite a strain on business owners, but as we emerge from our homes and get back to work, we have to understand that this is a new world. So, as we gradually return to normal life, what […]
click: How to Grow Your Business through Digital Marketing
When you’re done reading click, you’ll have the understanding to make marketing decisions with confidence. […]
How to Reach Dental Patients with Email Marketing
Emails have become an integral part of not just digital marketing, but marketing strategy overall. If you’re thinking about the marketing strategy for your dental practice, it’s time you gave email some thought. Email is both an effective marketing tool and a powerful way to reach your patients. Why You Should Use Email in Your […]
Email Marketing: 8 Best Practices for Your Dental Practice
Does email marketing really work? The short answer is yes! Hundreds of billions of emails are sent every day, some of which are probably in your inbox right now. Even though it’s one of the oldest forms of electronic communication, it’s still widely used – 90% of internet users in the US send at least […]
Copy Compliance: How to Write Ads that Work Without Violating Local Dental Association Regulations
Dentistry is one of the most heavily-regulated industries in terms of advertising and marketing. As a full-time content writer for dental practices, trust me, I feel your pain. It’s definitely tricky to highlight your clinic’s unique benefits and features when the rules say you can’t imply that you’re better, or even different than your competitors. […]
Building Online Authority: The New(est) SEO Best Practices for Dental Clinics
If you’ve spent any kind of time looking into digital marketing, you probably know something about SEO. Some people like to position SEO as a highly complicated science, while others treat it like some kind of mystical art. The truth is that it’s somewhere in between, and it’s something that you can do for yourself. […]
3 Key Ingredients to a Successful Dental Website
Having a website for your business isn’t just a handy feature or a bonus like it used to be. Today, it’s absolutely necessary, like being listed in the phone book or having a sign on your door. The more our society shifts in a digital direction, the more your website has to stand out amongst […]