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Category: Writing

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Copy Compliance: How to Write Ads that Work Without Violating Local Dental Association Regulations

Dentistry is one of the most heavily-regulated industries in terms of advertising and marketing. As a full-time content writer for dental practices, trust me, I feel your pain. It’s definitely tricky to highlight your clinic’s unique benefits and features when the rules say you can’t imply that you’re better, or even different than your competitors. […]

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