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Membership Makes Our Team Your Team

Everyone at SmileShop Marketing is an expert at what they do. We’ve assembled a team of professionals who just “get” marketing. And because we work exclusively within dentistry, we know your industry pretty well too.

We all work together so that your marketing mix is in expert hands every step of the way, from strategy to website updates. When you choose SmileShop Marketing, you’re choosing decades of combined experience and a genuine passion for growing dental practices.

Our Core Values

T

Teamwork

We use our professional skills to highlight and elevate the skills of everyone else on our team. The result is a polished product that outperforms the industry standard by a mile.

I

Integrity

We do the right thing, even when no one is looking. Everyone in our office holds themself to a high moral and ethical standard. We refuse to compromise on what’s right.

P

Positivity

We are always solution-focused. SmileShop marketing uses challenges as opportunities to grow and tighten our processes.

I

Initiative

We are always looking for better, more effective, and more efficient ways to grow your practice. We stay ahead of the crowd by leading our industry.

Account Directors & Member Support

Your account director builds strategies to bridge the gap between you and your practice’s goals. They’ll identify the solutions that will benefit you most and set you up for the kind of growth you want.

Bryan

Director of Accounts & Strategy

Nicole

Director of Accounts & Strategy

Robin

Account Director

Sadie

Account Manager

Kate

Account Manager

Stephanie

Enterprise Account Coordinator

Keifer

Account Strategist

Rob

Account Strategist

Jared

Account Strategist

Jenn

Account Strategist

Brendan

Senior Member Support Specialist

Ahmed

Senior Member Support Specialist

Dave

Member Support Specialist

Website Fulfillment & Development

Building a website is a big job. Your website fulfillment manager ensures the job gets done on time and above industry standards.They’ll work closely with you to make sure your website reflects your practice and your values.

Jordan

Manager of Website Fulfillment

Salim

Manager of Web Development

Mariam

Team Lead

Adi

Team Lead

Chris

Project Manager

Hayley

Project Manager

Brendan

Project Manager

Andy

Project Manager

Maron

Project Coordinator

Allison

Project Coordinator

Justin

Project Coordinator

Karlee

Project Coordinator

Behnman

Senior Web Developer

Nicole

Web Developer

Jono

Web Developer

Ashley

Web Developer

Anastasiia

Web Developer

Marketing Scientists & Automation

Our marketing scientists are all about optimization. They use their skills to ensure your campaign reaches the right people, conveys the right message, and gets the best possible return on investment.

Ashley

Manager of Digital Advertising

Alejandra

Marketing Scientist

Trevor

Marketing Scientist

Yaseen

Marketing Scientist

Frances

Marketing Scientist

Theo

Marketing Scientist

Masha

Jr. Marketing Scientist

Payton

Senior Marketing Automation & Data Analytics Specialist

Aaron

Marketing Automation Specialist

Graphic Design

Your website should reflect your business. Our graphic designers work with you to capture the essence of your practice and translate it into a website design. With inspiration from your office, your environment, and your values, they’ll ensure your design is totally unique.

Diana

Manager of Graphic Design & Art DirectionSenior Graphic Designer

Peyman

Senior Graphic Designer

Tracy

Senior Graphic Designer

Sonia

Senior Graphic Designer

Caitlin

Graphic Designer

Kehna

Graphic Designer

Maggie

Graphic Designer

Sydney

Graphic Designer

Internal

Internal includes our Internal Brand Marketers, Finance Department and People Experience Team. They are the foundation of SmileShop!

Michelle

Director of Marketing & Communications

Lila

Content & Brand Strategist

Marissa

Graphic Designer

Brett

Manager of Membership

Kate

People Experience Coordinator

Jessica

Learning and Development Coordinator

Matt

Accounts Receivable Clerk

Denise

Bookkeeper

Lizzie

Office and Payroll Administrator

Content & SEO

Our content and SEO team write completely custom content that reflects your practice. Together, they make sure your website is optimized for search engines without violating the rules set by local regulatory bodies.

Kaia

Manager of Content Strategy

Heather

Senior Copywriter & Editor

Claire

Copywriter

Jessica

Copywriter

Cole

Copywriter

Cassandra

Copywriter

Keri

Editor

Jayme

Editor

Sam

Editor

Brynn

Manager of SEO

Kellan

SEO Specialist

Boris

SEO Specialist

Sara

SEO Coordinator

Brand Engagement and Email Marketing

How do you forge a connection with your audience? Our brand engagement team puts your content in front of users and encourages them to interact.

Tyler

Manager of Brand Engagement

Kristy

Sr. Email Marketing Strategist

Claire

Brand Engagement Strategist

Carolyn

Brand Engagement Strategist

Amanda

Brand Engagement Strategist

Rene

Brand Engagement Strategist

Tanya

Brand Engagement Strategist

Alyssa

Jr. Brand Engagement Strategist

Vickie

Jr. Brand Engagement Strategist

Executive Team

These are the geniuses that propel us forward. From developing visionary ideas to keeping the lights on, these people empower and inspire us to do what we love- to help business owners unlock meaningful and sustainble growth in their practices.

Kevin Wilhelm

President

Wade Horb

Vice President of Sales & Member Success

Shaila

VP of Business Development

Karim Ali

Chief Financial Officer

Jay Wellman

Vice President of Ops & Member Solutions

Kellie

Director of Creative Services

Jill

Director of Mergers, Acquisitions & Integrations

John

Director of Technology & Operations

See How Your Website Stacks Up

Digital marketing success starts with a strong website and you should know how yours performs! We’d love to do a comprehensive website audit for you. An audit checks your website for:

  • Load Time & Responsiveness
  • User Experience Do’s & Don’ts
  • Design & Functionality
  • Organic Search Performance
  • Duplicate Content
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