If you’re a dentist and haven’t started blogging as part of your marketing strategy, now is the time. A blog can do everything from building your brand to making you an industry thought leader, all while driving traffic to your website and increasing both your Google ranking and SEO.
This is particularly true for dental offices. SmileShop Marketing has developed digital marketing strategies tailored to assist you in helping more patients based on the medical specialty market. We’ve seen how successful blogs have aided in providing old, new, and prospective patients with a place to ask for expert dentistry advice and worries.
The Benefits of Blogging for Your Dental Practice
There are many benefits of blogging, but we’ve compiled our top three reasons why we think blogging is essential for your dental practice:
1) Patient Education
A blog is a perfect platform to increase patient education surrounding oral health. You can use your blog to dispel common myths, answer frequently asked questions, and provide tips on how patients can improve their oral hygiene at home. By increasing patient education, you’ll not only establish yourself as an expert in the field but also build trust with current and prospective patients.
2) Drive Traffic to Your Website and Boost SEO
Every time you publish a blog post, you create another page on your website that potential patients can find when they search online. In fact, companies who blog get 97% more links to their website. The more content you have on your website, the greater the chance that patients will find you when they need you most. In addition to driving traffic to your website, regular blog postings are crucial to help boost your SEO rankings, making it even easier for patients to find you online. Blogs boost brand awareness and improve the rankings of your product pages.
3) Boost Leads and New Patient Conversions
A well-run blog can be a powerful tool in lead generation and new patient conversions. By including calls-to-action (CTAs) throughout your blog posts, you can encourage readers to schedule an appointment or sign up for your newsletter which will help grow your leads list. With quality content and effective CTAs, your blog can be a powerful tool in driving new patient acquisition for your dental practice.
Get Started Today
To get you started, here are 10 dental blog topics you can start writing to pave your way as a thought leader in the dental industry:
- 10 Dental Health Tips for a Healthy Mouth
- The Benefits of Dental Implants
- How to Care for Your Dentures
- What to Do if You Chip a Tooth
- How to Whiten Your Teeth at Home
- The Best Way to Brush Your Teeth
- 7 Foods That Are Bad for Your Teeth
- 5 Ways to Prevent Gum Disease
- The Benefits of Dental Braces
- How to Deal With a Toothache
If you’re looking for a way to boost patient education, drive traffic to your website, or generate new leads – look no further than blogging! Creating quality content regularly is an essential part of any digital marketing strategy and should not be overlooked. For dental practices looking to take their marketing efforts to the next level, let us show you how blogging can help! Contact our team to see the opportunity your practice has with organic social media today.