Marketing Strategy for Dental Practices

A Personalized Marketing Strategy Built for Your Dental Practice

Marketing Strategy Explained in 2 Minutes

Our Marketing Director, Shelbi Bernhard, breaks down how a marketing strategy is built around your dental practice and goals. Find out how we elevate your dental practice within the digital advertising world in this quick video.

What to Expect

Tested & Proven Strategies

Using our established processes as a foundation, we can get started right away with defining your goals and building a roadmap to get us there through a range of media and platforms.

Read more about what you can expect

Tested & Proven Strategies

Using our established processes as a foundation, we can get started right away with defining your goals and building a roadmap to get us there through a range of media and platforms.

Read more about what you can expect

Our Approach

Brand Awareness & Lead Generation

We empower you to reach the patients that are looking for dental services today and build your brand, so patients remember your name when they need dental work in the future.

Read more about our strategic approach

Brand Awareness & Lead Generation

We empower you to reach the patients that are looking for dental services today and build your brand, so patients remember your name when they need dental work in the future.

Read more about our strategic approach

How You Know it Works

Transparency & Accountability

Comprehensive and clear monthly reports make it easy to track the success of your marketing strategy.

Read more about our reporting and metrics

Transparency & Accountability

Comprehensive and clear monthly reports make it easy to track the success of your marketing strategy.

Read more about our reporting and metrics
 

A Foundation Built On Your Objectives

Getting to Know You & Your Business Goals

Learning about your practice and marketing goals might be the most important thing we do in terms of strategy because it dictates what we’re trying to do and how we’re going to do it. Your dedicated marketing strategist will reach out to discuss your practice and understand your needs. This is our chance to learn a little bit more about the elements that matter most to you and gather the information we need to build your marketing strategy alongside you.

While we’re getting to know your team, you’ll get to know ours as well! Your dedicated marketing strategist and marketing manager will introduce themselves to you at this point. They’ll be your main touchpoint going forward as they guide you through our proven marketing program, which is tailored to you.
Your marketing strategist and project manager will ask you some objective-focused questions to help us understand where you’re at with your current marketing efforts and where you’d like to be. The more we know, the better we can build a strategy to support your goals.

Some of the questions we might ask could include:

  • Who’s your target demographic?
  • What’s your practice history?
  • What makes your dental practice different than the one a few blocks away?
  • What does short-term success look like for you? How about long-term success?

Once we have a better idea of who you are and what you need, we can get the ball rolling. The first step is to build your new custom-branded website, which is included in your program. Each site we build is based on a set of standards that have proven to generate leads. Your website is the very foundation of your strategy.

With No Long-Term Contracts, We Have to Earn Your Business; Month-After Month, Year After Year.

 

We help drive traffic to your website and new patients into your doors

Countdown to Launch

Your Website & First Campaign

As part of your program, we’ll create a custom-branded website for your practice based on a set of standards that are proven to bring in new patients. While experts from our various departments go to work building your website, we’ll start putting together your first marketing campaign. Your campaign is custom to you, built to highlight your more specialized services, your featured products, or even seasonal promotions. We’ll use attention-grabbing verbiage and stunning visual images to communicate your message across a range of media channels, including Google, Facebook, and Instagram.

We’ll also analyze your competitive market, your marketing goals, your target demographic, and other factors to recommend which tactics will work most effectively for you, fleshing out a budget for each. The suggestions we make can help keep your campaign balanced and effective for both branding and lead generation.

With all of that done, we’ll have you review your custom-branded website and marketing campaign. Once we have your final stamp of approval, the site launches and we put your campaign to work for your practice.

Learning about your practice and marketing goals might be the most important thing we do in terms of strategy because it dictates what we’re trying to do and how we’re going to do it. Your dedicated marketing strategist will reach out to discuss your practice and understand your needs. This is our chance to learn a little bit more about the elements that matter most to you and gather the information we need to build your marketing strategy alongside you.

While we’re getting to know your team, you’ll get to know ours as well! Your dedicated marketing strategist and marketing manager will introduce themselves to you at this point. They’ll be your main touchpoint going forward as they guide you through our proven marketing program, which is tailored to you.
Your marketing strategist and project manager will ask you some objective-focused questions to help us understand where you’re at with your current marketing efforts and where you’d like to be. The more we know, the better we can build a strategy to support your goals.

Some of the questions we might ask could include:

  • Who’s your target demographic?
  • What’s your practice history?
  • What makes your dental practice different than the one a few blocks away?
  • What does short-term success look like for you? How about long-term success?

Once we have a better idea of who you are and what you need, we can get the ball rolling. The first step is to build your new custom-branded website, which is included in your program. Each site we build is based on a set of standards that have proven to generate leads. Your website is the very foundation of your strategy.

With No Long-Term Contracts, We Have to Earn Your Business; Month-After Month, Year After Year.

As part of your program, we’ll create a custom-branded website for your practice based on a set of standards that are proven to bring in new patients. While experts from our various departments go to work building your website, we’ll start putting together your first marketing campaign. Your campaign is custom to you, built to highlight your more specialized services, your featured products, or even seasonal promotions. We’ll use attention-grabbing verbiage and stunning visual images to communicate your message across a range of media channels, including Google, Facebook, and Instagram.

We’ll also analyze your competitive market, your marketing goals, your target demographic, and other factors to recommend which tactics will work most effectively for you, fleshing out a budget for each. The suggestions we make can help keep your campaign balanced and effective for both branding and lead generation.

With all of that done, we’ll have you review your custom-branded website and marketing campaign. Once we have your final stamp of approval, the site launches and we put your campaign to work for your practice.

 
 

Personalized Marketing Strategies

Let's Focus on Driving The Results You Need

Your goals are totally unique to your practice. Maybe the practice in the next town over has a few loyal patients but really wants to start pulling in new patients. On the other hand, maybe your appointment book is full, but you’d like to improve recall with your current patients.

The strategies we’d use for you are different than the ones we’d use for the practice in the next town over. Using a balance of brand awareness and lead generation tactics, we can support you to reduce pain points in your current marketing strategy. The strategy we implement is designed to address your needs rather than a generic set of goals that don’t align with your practice.

What’s Brand Awareness?

Brand awareness is marketing for the future; you’re not targeting people that are necessarily looking for your services right now. You’re just ensuring that, when they do need services like yours, your name is the first one they think of. We ask ourselves a number of questions to inform a brand awareness campaign, including:

  • How many people know your practice by name?
  • How many competitors are in your area?
  • What channels are most effective to engage your target demographic?

What’s Lead Generation?

The purpose of lead generation is to find people who are actively looking for services like yours and to get them to call or schedule a consultation. Basically, we set them up so you can knock them out of the park.

People generally think lead generation just means “get more patients,” but that’s not necessarily all it is. We can focus on specific services or demographics to grow individual facets of your practice. For example, we could help you reach more families, or schedule more appointments for cosmetic services.

It’s not just about finding you more patients. It’s about finding you the right kind of patients.

 

How You Know It Works
Multi-Tier Tracking & Full Transparency

Tracking Your Success

We know our methods work because we institute in-depth call tracking software on the websites we build. The software records information on who visits your website, how they got there, and even how many people call to schedule an appointment from the site.

These robust analytics give us insight into how people are interacting with your marketing media and how those interactions are impacting your practice. By evaluating your web users’ actions, we can retrace their digital steps to determine which media channels are giving you the best response. To put it simply, call-tracking gives the information we need to make data-driven decisions.

Using heatmap tracking to analyze how users interact with your website, we can see how long users spend on each page and which sections of your site are getting the most attention. But we’re not done! We’ll use this information to adjust and optimize your website even further, making sure the content, images, and layout are always giving you the best possible results.

Honest Monthly Reports

We’ll review every single metric we have (and there are a lot of them), every month. With all of this data in hand, we build out a customized dashboard which features all of the metrics that matter to you, excluding the ones that don’t to make your report easier to read.

The dashboard can show you results in real time, so you’ll know your exact return on investment every month in just a few clicks.

We want to make sure these reports actually mean something to you. That’s why our team will meet with you monthly to discuss your dashboard. In addition to answering any questions you might have, we will also take the time to revisit your marketing goals to make sure we’re still on the same page.

These meetings don’t just keep us on track, they open up an ongoing conversation about your objectives. By looking at this data together, we can support you in making business decisions for the future.

Ongoing Optimization

Too many agencies use a set it and forget it policy. The problem is, user behaviour never stops changing, and marketing strategies need to adjust to keep up.

SmileShop reviews and optimizes your ad campaigns continuously make sure you’re still getting the highest quality leads possible for the lowest possible cost. As we monitor your marketing efforts, we keep you updated on any necessary changes to budgeting, targeting, or messaging.

The bottom line is that as digital marketing continues to shift and transform, our agile programs give us the freedom to pivot with it, so you’re never left behind.

 

Digital Performance Designed for Dental

Contact Us

S 290 - 3553 31 Street NW
Calgary, AB T2L 2K7

877-236-1693

Hours

  • Monday8am - 4:30pm
  • Tuesday8am - 4:30pm
  • Wednesday8am - 4:30pm
  • Thursday8am - 4:30pm
  • Friday8am - 4:30pm
  • SaturdayClosed
  • SundayClosed

SmileShop Marketing is a digital agency that works in the dental industry. We specialize in performance marketing and our main goal is a 10X ROI to your business.

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