Marketing Solutions.
It all starts with a strategy. You don’t get in your car and start driving without a plan, and your marketing shouldn’t be any different.
Your Account Manager will work with you to understand your unique challenges and goals. From there, they will build a marketing strategy, broken down by quarterly, 1-year and 3-year visions.
Our team will take the guesswork out of your marketing by suggesting the tactics and solutions best suited to your specific needs. Move your patients through the sales funnel and start seeing the right patients.
STAGE 1:
Tell Your Story.
It all starts with a website. Today’s patient is looking for a practice that not only meets their needs but tells a story. What does your practice say to someone at first glance? If it’s not telling the right story, we can help with our unique branding packages and website solutions.
STAGE 2:
Drive Awareness.
Once you have your story, it’s time to start driving traffic to your website so you can start seeing patients walk through the door. This stage is less about booked appointments and more about building awareness around your practice to attract the right patients.
STAGES 3 & 4:
Interest to Action.
You’ve got their attention, and now you’re just waiting for them to make a move. Today’s consumer needs a little push. These tactics find your patients where they’re looking and will give them the nudge they need to book that appointment.
STAGE 5:
Convert & Retain.
You’ve got em’! They’ve booked their appointment…now what? Ensure they show up for their appointment with email marketing and keep showing up with drip campaigns and appointment reminders. Turn your most loyal patients into brand advocates with reputation management.
Uncover the Impact of a Full Marketing Strategy
If all of this sounds great, but you don’t know where to start, our team is here to help. Fill out the form below for a free, no-obligation marketing audit. Our team will reach out to understand where you’re looking to take your practice and, from there, provide a free initial audit.
Our Solutions.
Whether you’re starting fresh or have been in the industry for years, we offer comprehensive marketing solutions to help your practice grow. From high-performing websites and proven SEO strategies to targeted digital ads and engaging social media campaigns, we know how to attract the right patients to your door. Our personalized branding and email marketing solutions ensure your practice stands out while building strong, lasting connections with your community. No matter your goals, our expertise helps you achieve them.
Frequently Asked Questions
A dental marketing strategy is a plan for attracting new patients, building awareness of your practice, and encouraging long-term patient relationships. It brings together tactics like website design, SEO, social media, digital advertising, and email marketing to support your practice’s goals.
A clear marketing strategy helps you focus your time and budget on the tactics most likely to support your goals. Rather than relying on disconnected marketing efforts, you can build a coordinated plan to reach the right patients, strengthen your online presence, and support practice growth.
Your strategy may include website design, branding, search engine optimization (SEO), social media marketing, digital advertising, Google Ads, email marketing, and reputation management. SmileShop recommends solutions based on your practice’s needs, target audience, and growth goals.
Your Account Manager starts by learning about your practice, challenges, and goals. From there, they develop a tailored plan with quarterly priorities and one-year and three-year visions, helping your team focus on the right marketing activities at each stage of growth.
Attracting new patients starts with a website that communicates what makes your practice unique. SEO, social media, and digital advertising help more prospective patients discover your practice, while targeted campaigns and a clear booking process encourage them to take the next step.
Results depend on your goals, competition, and the marketing tactics you use. Paid advertising can help build awareness and generate inquiries sooner, while SEO typically takes longer to build visibility. A coordinated strategy helps you work toward short-term priorities while supporting sustainable growth over time.
Marketing does not stop when a patient books an appointment. Email campaigns, appointment reminders, ongoing patient communications, and reputation management can help keep your practice top of mind, encourage repeat visits, and support positive patient relationships.
What We Do
- Phone: 877-236-1693