POD Marketing has acquired Dental Growth Strategies, a Calgary-based agency specializing in dental practice marketing—providing various solutions including website development, digital advertising, and social media management. The newly acquired Dental Growth Strategies brand will fall beside POD Marketing’s current dental division, SmileShop Dental Marketing. “We are exceptionally excited to bring Dental Growth Strategies into the […]
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Top 5 Medical Niches to Focus on in 2023
The dental industry is growing and choosing one or more medical niches to focus on can help you grow your practice by offering more services for more patients. By expanding your practice’s services, you can attract more patients, more staff, and more revenue. The key is putting your resources toward the niche(s) that make the […]
What Your Dental Website Needs to Bring in More Patients
In today’s digital world, just having a website for your dental practice isn’t enough. Your website needs to clearly outline all of your services, look professional, be eye-catching, and rank well on Google. This might seem like a lot to ask, but that’s what people searching for a new dentist expect. If your website falls […]
Manage Reviews The Right Way in 2021
Having positive online reviews is extremely important in the dental industry. Patients want to verify your quality of care before they are willing to trust you with their teeth! When searching for a local business, 82 % of people read online reviews. Plus, if you’ve been dawned with a negative review, it can deter up […]
Understanding Your Ideal Dental Patient
Everyone needs dental care, so doesn’t it make sense to market your dental practice to everyone? While everybody needs to see the dentist, it does not mean you should try and get every single possible person to visit your practice. In order to reach the best patients and offer the most profitable products and services, […]
How to Market Your Dental Practice
Whether you call it marketing or advertising there are a lot of ways for companies to reach potential customers and promote their products and services. Your practice is unique, and your marketing efforts should reflect that. Especially in 2019, there are no effective one-size-fits-all marketing solutions, but there are a few different approaches, tools, and […]