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Category: SEO

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Anatomy of a Marketing Strategy: What You Need to Know to Market Your Practice Effectively

Too many dental practices approach their marketing strategy like they would approach a pinata; blindly swinging at their target and hoping that something produces results. Trying different methods and focusing your energy on various platforms at random times is better than nothing, but it’ll never give you the same results that an organized and calculated […]

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Pay-Per-Click Advertising: Taking Your Dental Practice Beyond Search Engines

Search engine optimization has been the focus of so many small business’ marketing strategies over the last few years, and for good reason. SEO is an awesome way to get more eyes on your practice without necessarily having to advertise. But SEO relies on Google’s search algorithms which change all the time. If you don’t […]

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My Website is Finished; Now What About SEO?

Recently, our Marketing Director Extraordinaire, Jill wrote a pretty detailed blog covering the strategies you can use to drive traffic to your website. Obviously, traffic is a crucial part of getting the return on the investment you’ve made in your side. Another crucial part of getting noticed and making the most of your website is […]

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