Whether you have recently opened your dental practice, have been practicing for decades, or are looking to open your own practice, one thing is clear— the top dental digital marketing trends are constantly evolving, and that’s more true than ever now that we have officially entered 2021.
So where do you start? As a company that specializes in Canadian dental marketing solutions, we here at SmileShop Marketing have decided to put together a list of the most effective dental digital marketing trends (so far!) for you to consider incorporating into your marketing plan.
Trend #1: Google Reviews
As always, reviews on Google My Business lead the charge in terms of must-do’s for Canadian dental offices.
An essential component of local SEO (meaning that prospective local clients can quickly and easily find your practice when done correctly!), encouraging Google Reviews on your practice’s Google My Business page is a top-priority for establishing brand familiarity and trust in 2021 and beyond.
Trend #2: High-Intent Keywords
If your practice offers emergency bookings, then bidding on high-intent keywords such as “emergency dental implants” or “urgent wisdom teeth removal” is a method of seeing consistent ROI.
This method is perfect for practices looking to target their ad spend, who have a clear line of communication set up for patients (preferably both via phone and online), and who have the availability to book a minimum of one day in advance of a consult or treatment.
Trend #3: Start a Blog
What better way is there to clearly communicate your office’s thought leadership, experience, and niche than with a blog?
Perfect for SEO link-building and community engagement, blogs that have a focus on SEO (search engine optimization) can organically bolster your Google rankings while also giving both potential and existing customers insight into your specialties and approach.
Trend #4: Optimize Your Website
Website optimization is, rightfully, a trend that will never fade out.
Crucial for both traffic and revenue-building, in 2021 your goal should be to have your practice’s website be:
- Fast (ideally, a loading time of two seconds)
- Secured with HTTPS
Do Digital Marketing Right With Smileshop Marketing
Looking to bolster your practice’s digital marketing but not sure where to start?
Let us help you tap into 2021’s top dental digital marketing trends to ensure that your practice comes out on top. Reach out today!