Spoiler alert: we wouldn’t have written a whole blog about it if it didn’t. Where Is the Best Place to Spend My Marketing Dollars? Our clients ask us this almost every day and every dental practice has wondered this at some point. While we wish we could give a definitive answer, that simply isn’t possible. […]
Category: Social Media
How to Market Your Dental Practice on a Limited Budget
Starting your own dental practice means a lot more than just being a dentist. You probably find yourself acting as an HR manager, a lawyer, an accountant, and a marketer. Knowing where to start can be difficult, even for experienced marketers with big budgets. If you have a limited budget for your dental marketing, these […]
Data-Driven Dental Marketing: How to Evaluate Your Marketing Campaigns
Does marketing feel mysterious to you? Does it feel like you are throwing dollars into an unknowable void and hoping that new patients come out of it? You’re not alone. Historically, marketing has always been hard to measure. Who can say what’s really bringing in new patients; your sign out front, word of mouth, or […]
Anatomy of a Marketing Strategy: What You Need to Know to Market Your Practice Effectively
Too many dental practices approach their marketing strategy like they would approach a pinata; blindly swinging at their target and hoping that something produces results. Trying different methods and focusing your energy on various platforms at random times is better than nothing, but it’ll never give you the same results that an organized and calculated […]
Pay-Per-Click Advertising: Taking Your Dental Practice Beyond Search Engines
Search engine optimization has been the focus of so many small business’ marketing strategies over the last few years, and for good reason. SEO is an awesome way to get more eyes on your practice without necessarily having to advertise. But SEO relies on Google’s search algorithms which change all the time. If you don’t […]
