The dental industry is growing and choosing one or more medical niches to focus on can help you grow your practice by offering more services for more patients. By expanding your practice’s services, you can attract more patients, more staff, and more revenue. The key is putting your resources toward the niche(s) that make the […]
We can all agree the last two years have been challenging, but we are opening our arms to a fresh start in 2022. Whether you are just beginning your story or adding another chapter, a marketing strategy will enable you to succeed by engaging and connecting with clients before you’ve even brought them into your […]
Dentistry is one of the most important health care relationships that people have and although they know they should be having regular checkups, they also lead busy lives and booking their next appointment is not always top of mind. As a practice owner or Office Manager at a dental office, you need to be proactive, […]
When creating a marketing plan for your dental practice, it is essential to treat this strategy as an investment into your growth and not an expense you need to minimize. Without marketing, how do you attract your ideal patient? Without a strategy, how do you reach your goals? Creating a marketing strategy forces your team […]
If there is one thing the pandemic has taught you as a practice owner, it is probably the importance of patient communication. Communication tactics such as Social Media and Email Newsletters can help your practice take a more proactive approach with your messaging and tell your patients and prospects what they need to know. So […]
Dentistry is a very competitive space these days, and being well-known and respected in your local area represents a significant business-building advantage for any dental office. As a practice owner, you are likely familiar with the concept of printed mail campaigns as a way of introducing your dental practice to your local community or a […]
Attracting more new patients every month is most likely a fundamental goal for your dental office. Generally, when individuals look for a new dentist, they will reach out to family or friends for a recommendation. If this recommendation does not pan out, the next place they will look a majority of the time is Google… […]