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Google My Business Is Now Google Business Profile: What You Should Know 
As you might be aware, Google is the most accessed search engine in the world. It’s also the most-used website of any type. Keeping your dental practice relevant and in front of eligible leads means staying up to date with Google’s best practices and utilizing their tools that can help your SEO. One of the […]
Reputation Management – The Importance of Managing Google Reviews
It is challenging for even the best digital marketing plan to be successful if your online reputation is negative. Potential patients are looking at your business on Google now more than ever before. When they book an appointment with you they can be easily influenced by negative (and positive) reviews. If your business has negative […]
3 Strategies to Bolster Your Dental Marketing Approach
Your marketing strategy sets the foundation for the success of your practice and helps you bring in new patients; however, it is essential to ensure the method you choose is geared towards helping you reach your goals. Your marketing strategy will help you determine your target market and the marketing channels you need to be […]
Take Control of Your Marketing During COVID-19
The Covid-19 pandemic has impacted almost all industries, one way or another, and dentistry is no exception. For the dental industry, this, unfortunately, means that many of your patients are choosing to delay coming back to your dental office for their regular hygiene and check-up appointments. Here are some things you need to be […]
The Top Dental Digital Marketing Trends in 2021(So Far!)
Whether you have recently opened your dental practice, have been practicing for decades, or are looking to open your own practice, one thing is clear— the top dental digital marketing trends are constantly evolving, and that’s more true than ever now that we have officially entered 2021. So where do you start? As a company that […]
The Power of Your Marketing Message Lies Within The Buyer Journey
One of the most frequently asked questions my clients ask me is “how do I get more new patients?”, or “how do I increase my top line, I need more revenue coming in”. As a Dental practice owner or manager, your measurement of financial success will consistently be your practice’s bottom line. Dental clinics will […]
What Your Dental Website Needs to Bring in More Patients
In today’s digital world, just having a website for your dental practice isn’t enough. Your website needs to clearly outline all of your services, look professional, be eye-catching, and rank well on Google. This might seem like a lot to ask, but that’s what people searching for a new dentist expect. If your website falls […]
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