Having an optimized online presence is crucial for getting new patients through your doors. The trick? Using the right keywords. At SmileShop Dental Marketing, we specialize in helping dental practices optimize their digital presence—including search engine optimization (SEO). To help you get started, we’ve put together a list of essential keywords that every dental practice […]
If you’re a dentist and haven’t started blogging as part of your marketing strategy, now is the time. A blog can do everything from building your brand to making you an industry thought leader, all while driving traffic to your website and increasing both your Google ranking and SEO. This is particularly true for dental […]
Leading your own dental practice can be intimidating but incredibly rewarding. There are many things to consider while you’re getting started, including your business plan, marketing, finances, and forming your team. It’s also essential that your new practice has an online presence in today’s digital world. Even though there’s a lot of planning and preparation […]
Did you know that, on average, a person decides in 3–5 seconds once they’ve clicked on your website whether it’s worthwhile to read or to move elsewhere? It’s not enough to simply get a person on your webpage to turn a visitor into a patient. You must have a unique website that seizes and maintains […]
Over half the world’s population is on social media—talk about a large potential audience! Effectively using social media is essential to keeping your practice relevant and connecting with your ideal patients. But posting without a plan can leave you getting lost in the mix. Creating a social media strategy, with the help of a dedicated […]
As you might be aware, Google is the most accessed search engine in the world. It’s also the most-used website of any type. Keeping your dental practice relevant and in front of eligible leads means staying up to date with Google’s best practices and utilizing their tools that can help your SEO. One of the […]
Social media has become much more than just a way to stay connected with friends. Your social media presence is one of the marketing essentials for keeping your dental practice relevant. And a great way to reach new patients organically. But what is your true goal for social media? Do you have an established social […]