POD Marketing has acquired Dental Growth Strategies, a Calgary-based agency specializing in dental practice marketing—providing various solutions including website development, digital advertising, and social media management. The newly acquired Dental Growth Strategies brand will fall beside POD Marketing’s current dental division, SmileShop Dental Marketing. “We are exceptionally excited to bring Dental Growth Strategies into the […]
Did you know that, on average, a person decides in 3–5 seconds once they’ve clicked on your website whether it’s worthwhile to read or to move elsewhere? It’s not enough to simply get a person on your webpage to turn a visitor into a patient. You must have a unique website that seizes and maintains […]
Over half the world’s population is on social media—talk about a large potential audience! Effectively using social media is essential to keeping your practice relevant and connecting with your ideal patients. But posting without a plan can leave you getting lost in the mix. Creating a social media strategy, with the help of a dedicated […]
As you might be aware, Google is the most accessed search engine in the world. It’s also the most-used website of any type. Keeping your dental practice relevant and in front of eligible leads means staying up to date with Google’s best practices and utilizing their tools that can help your SEO. One of the […]
Social media has become much more than just a way to stay connected with friends. Your social media presence is one of the marketing essentials for keeping your dental practice relevant. And a great way to reach new patients organically. But what is your true goal for social media? Do you have an established social […]
SEO. You know it’s important. Especially for a dental business. But what are the best strategies to improve your online visibility and rank higher on search results? Search engines are the driving force behind most of your website traffic. Effective search engine optimization (SEO) is essential for gaining online exposure and capturing new market share. […]
Your website is an extension of your brand and a platform to share your practice with the community. But it’s also one of the most powerful tools you have for driving business. A website is only as good as its ability to turn online visitors into patients in your practice. Converting a website visitor into […]