Dental marketing is an already dynamic field, and with the introduction of AI, you can expect to see a lot of changes coming down the pipe. The question is, “How will AI change dental marketing?” Staying ahead of the curve may seem like a daunting feat, but keeping up to date with the latest trends […]
Dentistry is one of the most important health care relationships that people have and although they know they should be having regular checkups, they also lead busy lives and booking their next appointment is not always top of mind. As a practice owner or Office Manager at a dental office, you need to be proactive, […]
When creating a marketing plan for your dental practice, it is essential to treat this strategy as an investment into your growth and not an expense you need to minimize. Without marketing, how do you attract your ideal patient? Without a strategy, how do you reach your goals? Creating a marketing strategy forces your team […]
If there is one thing the pandemic has taught you as a practice owner, it is probably the importance of patient communication. Communication tactics such as Social Media and Email Newsletters can help your practice take a more proactive approach with your messaging and tell your patients and prospects what they need to know. So […]
Dentistry is a very competitive space these days, and being well-known and respected in your local area represents a significant business-building advantage for any dental office. As a practice owner, you are likely familiar with the concept of printed mail campaigns as a way of introducing your dental practice to your local community or a […]
Attracting more new patients every month is most likely a fundamental goal for your dental office. Generally, when individuals look for a new dentist, they will reach out to family or friends for a recommendation. If this recommendation does not pan out, the next place they will look a majority of the time is Google… […]
As the digital marketing industry continues to grow and evolve, it’s getting harder and harder to deny the fact that having an online presence is integral to the success of your dental practice. Whether you choose to work with an agency like us, have one of your staff members support your digital marketing efforts, or […]