Blog

The Top Dental Digital Marketing Trends in 2021(So Far!)

Whether you have recently opened your dental practice, have been practicing for decades, or are looking to open your own practice, one thing is clear— the top dental digital marketing trends are constantly evolving, and that’s more true than ever now that we have officially entered 2021. So where do you start? As a company that […]

12 Tried & True Marketing Ideas for Dental Offices

I’ve got 12 tried and true marketing ideas you should try in 2019 for your dental practice. […]

Email Marketing: 8 Best Practices for Your Dental Practice

Does email marketing really work? The short answer is yes! Hundreds of billions of emails are sent every day, some of which are probably in your inbox right now. Even though it’s one of the oldest forms of electronic communication, it’s still widely used – 90% of internet users in the US send at least […]

Copy Compliance: How to Write Ads that Work Without Violating Local Dental Association Regulations

Dentistry is one of the most heavily-regulated industries in terms of advertising and marketing. As a full-time content writer for dental practices, trust me, I feel your pain. It’s definitely tricky to highlight your clinic’s unique benefits and features when the rules say you can’t imply that you’re better, or even different than your competitors. […]

How to Market Your Dental Practice

Whether you call it marketing or advertising there are a lot of ways for companies to reach potential customers and promote their products and services. Your practice is unique, and your marketing efforts should reflect that. Especially in 2019, there are no effective one-size-fits-all marketing solutions, but there are a few different approaches, tools, and […]

Data-Driven Dental Marketing: How to Evaluate Your Marketing Campaigns

Does marketing feel mysterious to you? Does it feel like you are throwing dollars into an unknowable void and hoping that new patients come out of it? You’re not alone. Historically, marketing has always been hard to measure. Who can say what’s really bringing in new patients; your sign out front, word of mouth, or […]

Making Cents of Marketing: Building a Digital Marketing Budget for 2019

Marketing your dental practice is a key part of its success and growth. Too many businesses see marketing as a “nice to have” rather than a “need to have.” In fact, when things get tight, lots of business owners have the knee-jerk reaction to either decrease their marketing spend, or maybe even cut it altogether. […]