POD Marketing has acquired Dental Growth Strategies, a Calgary-based agency specializing in dental practice marketing—providing various solutions including website development, digital advertising, and social media management. The newly acquired Dental Growth Strategies brand will fall beside POD Marketing’s current dental division, SmileShop Dental Marketing. “We are exceptionally excited to bring Dental Growth Strategies into the […]
One of the most frequently asked questions my clients ask me is “how do I get more new patients?”, or “how do I increase my top line, I need more revenue coming in”. As a Dental practice owner or manager, your measurement of financial success will consistently be your practice’s bottom line. Dental clinics will […]
In today’s digital world, just having a website for your dental practice isn’t enough. Your website needs to clearly outline all of your services, look professional, be eye-catching, and rank well on Google. This might seem like a lot to ask, but that’s what people searching for a new dentist expect. If your website falls […]
What Are Google Responsive Display Ads? Google responsive display ads are online visual advertisements that will adapt based on machine learning to get the best results. Hop on your computer or smartphone and you will likely see these ads on the side of webpages or integrated into the content you are viewing. What makes these […]
If you’re a dentist looking to up your social media game, you’re in the right place. Social media is a powerful tool to spread awareness about your practice, catch new patients’ attention, and interact with current patients. All things that are likely high on your priority list! But as you might have already found, it’s […]
Today, social media marketing has massive potential for businesses. Effective marketing on social media makes your business visible, creates awareness, and can drive revenue. But as a dentist, your goals are quite different from a retail business; you don’t need to convince people that they need to get their teeth checked. They already know that! […]
Having positive online reviews is extremely important in the dental industry. Patients want to verify your quality of care before they are willing to trust you with their teeth! When searching for a local business, 82 % of people read online reviews. Plus, if you’ve been dawned with a negative review, it can deter up […]