Category: Marketing Tools

In the age of social responsibility, it is important that you incorporate some form of giving back into your marketing strategy. This is often referred to as cause-marketing, a strategy that implements supporting a cause as a way to elevate your brand’s public perception. People now show a strong preference for businesses associated with a cause…

Over the past 10 years, digital marketing has radically transformed how dental practices develop and execute marketing strategies. The days where you could effectively reach your patients through print, radio, billboards, word-of-mouth, and direct mail are long gone. Today, and for the future, your emphasis should be on reaching new patients through the digital world.…

While effective marketing is important, it’s only as good as your patient care. Your marketing efforts will be put to waste if phone calls go unanswered (or worse, the person who answers is unhelpful or rude). Patient care is becoming a key differentiator for business and over 50% of consumers have cancelled a transaction because…

Marketing your dental practice in the old days seemed so much simpler, didn’t it? You met with your Yellow Pages rep once a year to decide what type of ad you were going to run, how it would look, what it would advertise, etc. Then you’d hold your breath and prepare to spend $24,000 a…