Guided Biofilm Therapy (GBT) is transforming the way dental professionals approach hygiene appointments. It’s modern, comfortable, and highly effective, which makes it a powerful differentiator for your practice. But to see its full impact, your patients need to understand what GBT is and how it benefits their oral health.
Marketing GBT effectively means positioning it as part of your commitment to quality care. Here’s how to build awareness, boost patient confidence, and make the most of your investment in GBT.
- Educate Your Patients in Clear, Simple Language
- Feature GBT on Your Website
- Train Your Team to Talk About It
- Use Email & Social Media to Build Awareness
- Support Local SEO With GBT-Related Keywords
- Position GBT as a Reflection of Your Practice Values
1. Educate Your Patients in Clear, Simple Language
GBT may be new to your patients, so your marketing should focus on making it approachable. Avoid complex or technical explanations and instead use patient-friendly language to highlight the benefits in a way that builds trust.
Key messages to include:
- GBT is a comfortable, non-invasive method for removing harmful bacteria.
- It’s safe for all patients, including those with implants, crowns, or braces.
- It improves hygiene outcomes while reducing sensitivity or discomfort.
- It supports long-term oral and overall health.
2. Feature GBT on Your Website
Your hygiene or preventative care page on your website is the perfect place to showcase GBT. Patients looking for dental cleanings will often visit this section first, so make it clear that your practice offers an advanced, patient-centered approach.
What to include on your site:
- A landing page dedicated to GBT outlining what it is and how it works.
- Key benefits compared to traditional scaling.
- Patient-friendly images or a short video of the process.
3. Train Your Team to Talk About It
Your team plays a major role in shaping patient experience and perception. Make sure your dental hygienists and administrative staff are comfortable discussing GBT and can clearly communicate its value during interactions.
Ways to support your team:
- Provide talking points or scripts for explaining GBT in patient-friendly terms.
- Include GBT in new patient welcome packets and phone scripts.
- Encourage hygienists to walk patients through the process during appointments.
- Train staff to answer common questions with confidence and consistency.
4. Use Email & Social Media to Build Awareness
Use email marketing and social media to regularly highlight your GBT offering. These channels are ideal for sharing quick, engaging content that helps patients understand what GBT is and why it matters. Consistent communication builds trust and familiarity over time.
Ideas to share:
- A “What to Expect With GBT” post or email with visuals.
- A short video or reel showing the cleaning process in action, or patients sharing their experiences.
- A comparison chart between traditional cleanings and GBT.
5. Support Local SEO With GBT-Related Keywords
GBT is growing in popularity, and many patients are already searching for dental practices that offer it. Optimizing your online presence ensures your practice appears in those searches, helping you attract new patients who are specifically looking for modern care.
Add GBT-related keywords to:
- Your hygiene and technology pages (e.g., “GBT dental cleaning in [City]”).
- Blog posts or FAQs (e.g., “What is Guided Biofilm Therapy?”).
- Your Google Business Profile and other local listings.
- Meta descriptions and image alt text for relevant website pages.
6. Position GBT as a Reflection of Your Practice Values
Switching to GBT at your practice reflects your commitment to innovation, comfort, and preventive care. When you talk about GBT in your marketing, connect it to your broader purpose as a practice.
Message themes to consider:
- “We believe patients deserve advanced care.”
- “GBT reflects our commitment to comfort and long-term health.”
- “We’ve upgraded our hygiene experience because your health matters.”
Ready to Take GBT Marketing to the Next Level?
If your dental practice is offering Guided Biofilm Therapy, your marketing should reflect that. At SmileShop Dental Marketing, we help dental practices turn innovation into patient growth. Whether you need website content, SEO support, or a full digital strategy, our team knows how to put modern dentistry in the spotlight. Get in touch with us today!
