Proven Strategies to Beat the Seasonal Slowdown

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Next Year's Success Starts Now

December through February can be challenging months for dental practices—patients travel, schedules shift, and routine care gets pushed into the new year. But with the right approach, this slower season can become a valuable opportunity to strengthen relationships, re-engage overdue patients, and set up a strong start to 2026.

In this video, Janet Dunford from SmileShop Dental Marketing shares a set of proven, actionable strategies to help your practice stay visible, encourage rebookings, spotlight seasonal services, and use any downtime to refresh your marketing for the year ahead.

If you want to turn the year-end slowdown into a growth moment instead of a setback, this session gives you the why, the how, and the patient-focused messaging that helps keep your practice top-of-mind.


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What We Do.

Your practice deserves a marketing partner that understands your unique challenges and goals. Whether you’re just starting out or looking to elevate an established practice, our tailored strategies—from websites and SEO to social media and digital ads—are designed to attract more patients and drive growth. Explore how we can help your practice thrive.

What We Do.

Just like no two patients are the same, no two practices are the same.

At SmileShop Dental Marketing, we understand that there’s no one-size-fits-all solution. That’s why we create customized marketing strategies that work for you and your business. We’ll help you choose the tools you need to connect with your audience, grow your practice(s), and achieve your goals. 

Branding

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Branding

We can help with everything from brand refinements & logo designs to all-in-one brand packages for multi-practice organizations.

Digital Awareness Ads

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Digital Awareness Ads

Get in front of the right audience. As a Google Premier Partner, our team offers unique insight into optimizing your digital awareness strategy.

Social Media Marketing

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Social Media Marketing

Earn your audience’s attention with an elevated online presence. We use social media to tell your story, connect with your audience, promote engagement, & build loyalty.

Email Marketing

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Email Marketing

Promote your offerings & stay top of mind with targeted content & unparalleled design. Our email experts send impactful content directly to your patient’s inboxes.

Search Engine Optimization

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Search Engine Optimization

You show up for your patients every day—you should show up in search results too. Our adaptive SEO specialists help increase your visibility with the right audience.

Website Development & Strategy

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Website Development & Strategy

Let’s turn visits to your website into visits to your practice. We’ll work with you to build a customized plan that represents your unique practice & helps you achieve your goals.

We can help with everything from brand refinements & logo designs to all-in-one brand packages for multi-practice organizations.

let us show you how

Get in front of the right audience. As a Google Premier Partner, our team offers unique insight into optimizing your digital awareness strategy.

let us show you how

Earn your audience’s attention with an elevated online presence. We use social media to tell your story, connect with your audience, promote engagement, & build loyalty.

let us show you how

Promote your offerings & stay top of mind with targeted content & unparalleled design. Our email experts send impactful content directly to your patient’s inboxes.

let us show you how

You show up for your patients every day—you should show up in search results too. Our adaptive SEO specialists help increase your visibility with the right audience.

let us show you how

Let’s turn visits to your website into visits to your practice. We’ll work with you to build a customized plan that represents your unique practice & helps you achieve your goals.

let us show you how

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