SEO for Dental Practices

A Next-Generation SEO Program

Don’t Feel Like Reading? Watch This 2-Minute Summary
Our SEO manager, Cameron Martel, breaks down how our SEO empowers your dental practice in this quick and simple video.

What to Expect?

What Happens & When
SEO isn’t a “black box” where your money goes to disappear. Welcome to the era of 100% transparent and accountable SEO.

See what to expect from your SEO

What Happens & When
SEO isn’t a “black box” where your money goes to disappear. Welcome to the era of 100% transparent and accountable SEO.

See what to expect from your SEO

Our Approach

Tailor Made for Your Business
We tailor each strategy for each individual client, ensuring the right fit for your local market, level of competition, and marketing investment.

See how we handle your SEO

Tailor Made for Your Business
We tailor each strategy for each individual client, ensuring the right fit for your local market, level of competition, and marketing investment.

See how we handle your SEO

Results That Last

Our strategies focus on the long-term, with your website user and context experience at the root of everything we do. This is how Google wants SEO to be done.

See the results we deliver

Our strategies focus on the long-term, with your website user and context experience at the root of everything we do. This is how Google wants SEO to be done.

See the results we deliver
 

Finally, SEO You Can Rely On

100% Transparent & Accountable

First, We Build Our Foundation

Discovery, Metric Analysis, & Competitor Research

Each SEO campaign starts with a rigorous discovery phase, where we’ll get to know your business, your marketing goals, and the competitive landscape that you compete in. We’ll identify low-hanging opportunities, prioritizing them based on their likelihood of generating a quick ROI. Every SEO campaign starts with:

  1. Review of existing SEO results (if relevant)
  2. A comprehensive on-site audit to identify opportunities
  3. Local keyword research
  4. Local competitive analysis

This foundational work helps us sort out which steps to take to make the biggest impact.

 

75% Clients See Tangible Results Within
90 Days of Campaign Execution

Next, We Execute

Building Your Deliverable Schedule & Getting to Work

We prioritize deliverables and set an execution schedule based on our initial audit. You’ll always know what we’re working on for you and when it should be ready. We want you to stay in the loop so you always know how your strategy is working for you. For most dental practices, the general schedule looks something like this:

  1. Month one: foundational work
  2. Month two: content strategy execution
  3. Month three: off-site execution
  4. Comprehensive monthly reporting, including video analysis of performance and insight into opportunities or challenges we are facing.

Don’t forget: your SEO strategist is always available to answer questions or offer some direction.

Discovery, Metric Analysis, & Competitor Research

Each SEO campaign starts with a rigorous discovery phase, where we’ll get to know your business, your marketing goals, and the competitive landscape that you compete in. We’ll identify low-hanging opportunities, prioritizing them based on their likelihood of generating a quick ROI. Every SEO campaign starts with:

  1. Review of existing SEO results (if relevant)
  2. A comprehensive on-site audit to identify opportunities
  3. Local keyword research
  4. Local competitive analysis

This foundational work helps us sort out which steps to take to make the biggest impact.

Building Your Deliverable Schedule & Getting to Work

We prioritize deliverables and set an execution schedule based on our initial audit. You’ll always know what we’re working on for you and when it should be ready. We want you to stay in the loop so you always know how your strategy is working for you. For most dental practices, the general schedule looks something like this:

  1. Month one: foundational work
  2. Month two: content strategy execution
  3. Month three: off-site execution
  4. Comprehensive monthly reporting, including video analysis of performance and insight into opportunities or challenges we are facing.

Don’t forget: your SEO strategist is always available to answer questions or offer some direction.

 
 

Tailor-Made SEO Strategies

Because There's No Such Thing as "One Size Fits All"

Education & Content-Focused

Methodical & Hard-to-Emulate SEO Strategies

Fact: 70% of people want to be introduced to new brands and products through content vs. advertising.

Every dental SEO strategy includes:

  1. An in-depth content strategy designed to perform in Google and set you apart from your competition.
  2. Data-driven decision making to ensure maximum performance

Our content writers are dental experts, trained in local dental association guidelines and marketing best practices. We create content pieces (blog posts, infographics, etc.) that educate your patients, differentiate your brand, and elevate you above your competition.

100% Regulatory Compliance

We Know Local Dental Association Rules

We know the challenges practice owners face when it comes to advertising restrictions, compliant verbiage, and marketing practices. Our content and SEO teams work hand-in-hand to ensure we’re always compliant with your local dental association’s regulations.

We do our homework and know the rules before we ever put our pen to paper.

 

Upgrade Your SEO Program to Shorten
Timelines & Annihilate Competitors

SEO Base

Included in base SmileShop Marketing Program
A content-focused SEO strategy that prioritizes education and adding value to your potential patients. Every SEO campaign is based on this strategy.
Ideal for:

  • New practices looking to establish SEO foundations
  • Dental practices in low-competition areas

SEO Perform

+$750/Mo
Includes everything in the base program, plus a comprehensive branding and outreach strategy that will improve offsite SEO metrics, generate traffic, and empower rankings.
Ideal for:

  • Dental practices in competitive areas
  • Underdogs with a score to settle

SEO Premier

+$1,500
Includes more content, more outreach, and more marketing. The Premier program is designed for aggressive practice owners that want to leave competitors in the dust.
Ideal for:

  • Dental practices in very competitive areas
  • Practices facing competition from aggressive underdogs
  • Those that want the best (and the results that come with it)

 

 

Digital Performance Designed for Dental

Contact Us

S 290 - 3553 31 Street NW
Calgary, AB T2L 2K7

877-236-1693

Hours

  • Monday8am - 4:30pm
  • Tuesday8am - 4:30pm
  • Wednesday8am - 4:30pm
  • Thursday8am - 4:30pm
  • Friday8am - 4:30pm
  • SaturdayClosed
  • SundayClosed

SmileShop Marketing is a digital agency that works in the dental industry. We specialize in performance marketing and our main goal is a 10X ROI to your business.

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