GBT Patient Journey Mapping

This guide is designed to help dental practices better understand and optimize the patient experience with Guided Biofilm Therapy (GBT). Today’s patients are actively seeking out GBT for its comfort, precision, and modern approach to hygiene care. The GBT Patient Journey Map outlines the full path a patient takes, from first learning about GBT to becoming a loyal advocate. It breaks down each stage of the decision-making process and shows you how to use strategic marketing and patient communication to guide them along the way. Whether you’re looking to attract new hygiene patients, improve rebooking rates, or position your practice as a leader in modern dental care, this resource provides strategies that bridge the gap between your clinical services and your marketing efforts.

You'll Learn

Uncover Patient Pain Points & Priorities: Learn how to speak directly to what matters most to patients when it comes to their hygiene care.

Align Marketing With Each Stage of the Journey: Discover which touchpoints and content types work best to move patients from awareness to action.

Boost Retention & Referrals With Loyalty Strategies: Explore how to turn one-time GBT patients into loyal returners and enthusiastic advocates.

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What We Do.

Your practice deserves a marketing partner that understands your unique challenges and goals. Whether you’re just starting out or looking to elevate an established practice, our tailored strategies—from websites and SEO to social media and digital ads—are designed to attract more patients and drive growth. Explore how we can help your practice thrive.

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Branding

What We Do.

Just like no two patients are the same, no two practices are the same.

At SmileShop Dental Marketing, we understand that there’s no one-size-fits-all solution. That’s why we create customized marketing strategies that work for you and your business. We’ll help you choose the tools you need to connect with your audience, grow your practice(s), and achieve your goals.

Branding

We can help with everything from brand refinements & logo designs to all-in-one brand packages for multi-practice organizations.

Let us show you how

Digital Awareness Ads

Get in front of the right audience. As a Google Premier Partner, our team offers unique insight into optimizing your digital awareness strategy.

Let us show you how

Social Media Marketing

Earn your audience’s attention with an elevated online presence. We use social media to tell your story, connect with your audience, promote engagement, & build loyalty.

Let us show you how

Email Marketing

Promote your offerings & stay top of mind with targeted content & unparalleled design. Our email experts send impactful content directly to your patient’s inboxes.

Let us show you how

Search Engine Optimization

You show up for your patients every day—you should show up in search results too. Our adaptive SEO specialists help increase your visibility with the right audience.

Let us show you how

Website Development & Strategy

Let’s turn visits to your website into visits to your practice. We’ll work with you to build a customized plan that represents your unique practice & helps you achieve your goals.

Let us show you how

We can help with everything from brand refinements & logo designs to all-in-one brand packages for multi-practice organizations.

let us show you how

Get in front of the right audience. As a Google Premier Partner, our team offers unique insight into optimizing your digital awareness strategy.

let us show you how

Earn your audience’s attention with an elevated online presence. We use social media to tell your story, connect with your audience, promote engagement, & build loyalty.

let us show you how

Promote your offerings & stay top of mind with targeted content & unparalleled design. Our email experts send impactful content directly to your patient’s inboxes.

let us show you how

You show up for your patients every day—you should show up in search results too. Our adaptive SEO specialists help increase your visibility with the right audience.

let us show you how

Let’s turn visits to your website into visits to your practice. We’ll work with you to build a customized plan that represents your unique practice & helps you achieve your goals.

let us show you how

You Know Dentistry. We Know Digital Marketing.

A beautiful website is a great start, but is it enough to stand out from the crowd?

Our 1:1 relationship-driven approach builds on what works for your practice and reaches out to a larger audience—an audience that you want to connect with.

This is what makes us Patterson Dental’s preferred marketing agency; we’re a full-service digital marketing agency offering expertise and supporting growth across multiple channels and practices.

Your success is our success. Now, let’s get to work.