SEO program creates local thought-leader
1000%
increase in conversions
417
new organic keywords
80%
increase in organic traffic
over a 1 year period
The Challenge
Shawnessy Dental Care faced the challenge of expanding its reach beyond the primary location of Shawnessy. While their practice name inherently ranked well for “Shawnessy,” they struggled to attract organic traffic from surrounding communities like Somerset, Midnapore, and Sundance. With an ever-evolving digital landscape and changing user behaviour, maintaining a high level of organic traffic and conversions became increasingly difficult.
The Solution
To address these challenges, SmileShop SEO strategists implemented an expansive seo plan tailored to Shawnessy Dental Care’s needs. This plan included consistent content creation with two blogs per month or one blog and an infographic. We optimized the website and Google Business Profile (GBP) specifically for SouthWest Calgary, targeting nearby communities while leveraging the strong local association with “Shawnessy.” This proactive strategy aimed to expand their digital footprint and capture organic traffic from adjacent areas.
Elevating Online Presence.
Shawnessy Dental Care partnered with us to enhance their SEO performance with a focused strategy. Our approach was to continuously create valuable content while optimizing key pages and listings for surrounding areas. With ongoing trust from the client, we maintained a consistent strategy without significant changes or interruptions.
Our efforts paid off significantly. Organic traffic surged by 80% over the past year, driven by our targeted content strategy and local optimization. Despite the challenges posed by Google’s AI overview changes, which affected click-through rates, Shawnessy Dental Care maintained a strong presence. The number of keywords ranking on the front page increased from 469 to 565, reflecting our successful optimization efforts.
One of the standout results was the near 1000% increase in conversions, translating to approximately 600 leads per month from organic search alone. This remarkable growth underscores the effectiveness of our SEO approach and the client’s unwavering trust in our methods.
The ability to strategically target new areas, combined with high-quality, consistent content, has helped Shawnessy Dental Care expand its reach. As a result, they now attract patients from Somerset, Midnapore, Sundance, and beyond. The practice’s success story is a testament to the power of combining client trust with expert SEO strategy.
By remaining adaptable to changing digital trends and continuously optimizing their presence, Shawnessy Dental Care has solidified its reputation as a leading dental practice in the Calgary area. The results speak for themselves, proving that a strategic, client-focused approach to SEO can yield outstanding long-term outcomes.
What We Do
Resources
Our Approach
- Phone: 877-236-1693