Record-Breaking Q1 Growth Without Sacrificing Work-Life Balance
68%
increase in treatment starts
30%
increase in online market share
67%
to annual consultation goal
in one quarter
The Challenge
Heading into 2025, Dr. Caley Höediono set out to elevate her digital presence with a brand that authentically captures her boutique style orthodontic practice, while educating patients on the benefits of treatment. With few online reviews and an inconsistent brand identity, she needed a marketing strategy that could drive meaningful growth without compromising her work-life balance as a busy mom. With ambitious goals in mind, it was time to take her digital marketing to the next level.
The Solution
SmileShop refreshed her digital presence with a strategic approach that included a brand refresh, organic social media, SEO, email marketing, and reputation building with Google reviews. Together, we built a brand that felt authentic and modern, while attracting the right patients at the right time. Within months, her practice saw measurable growth in consultations, reviews, and treatment starts.
The Story.
Dr. Caley Höediono had a thriving practice and a clear passion for orthodontics, but her online presence wasn’t quite telling the full story. Her branding didn’t reflect the boutique experience she offered, her social media lacked consistency, and reviews weren’t flowing in at the pace needed to build trust with new patients. With big goals ahead and limited time as a dedicated mom and business owner, she needed a marketing partner that could amplify her message and support sustainable growth.
We began with a full brand refresh to bring her vision to life online, creating a cohesive and youthful aesthetic across social media. Engaging Instagram posts showcased before-and-afters, relatable content, and educational tips that resonated with kids, teens, and parents. At the same time, targeted SEO and local search efforts helped new patients find her practice, while email campaigns answered common questions and built trust ahead of consultations.
The Outcome.
The results came quickly. Consultations hit a record high, treatment starts jumped by 68 percent, and she surpassed her goal of 100 five-star Google reviews. In just a few months, Dr. Höediono not only saw major growth, she built a digital presence that reflects the care, personality, and professionalism her patients already know and love. Remarkably, she has been able to achieve all of this while still maintaining a work-life balance.
What We Do
Resources
Our Approach
- Phone: 877-236-1693