Genesis Dental Case Study

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SEO & PPC Strategies Drive Patient Growth

30%

Decrease in Cost per Click

20x

Increase in Organic Traffic

40%

Increase in PPC conversions

*YoY (2023 - 2024)

The Challenge

At the end of 2023, Genesis Dental faced the reality of new patient numbers plateauing, presenting the need for growth. Driven by her vision to expand their services and welcome more new patients each month, Dr. Sipra Gohel set her sights on taking the practice to the next level. Renewing her partnership with SmileShop Dental Marketing, she embraced a new customized marketing strategy designed to attract new patients.

The Solution

At the start of 2024, SmileShop Dental Marketing launched a revitalized PPC and SEO strategy that helped Genesis Dental achieve its monthly goal of 15-30 new patients. By May, the practice celebrated an incredible milestone with 24 new patients in a single month—one of their best months! This fresh approach has fueled remarkable growth throughout 2024, empowering Genesis Dental to consistently surpass expectations and reach goals.

Testimonial.

Love working with Sadie McInnes and the rest of the team. They are prompt, caring and just genuinely want your business to succeed. Highly recommend them!

The Story.

At the end of 2023, Genesis Dental faced a turning point. New patients plateaued, which presented wtih Dr. Spira Gohel with a challenge—but also an opportunity for growth. Determined to expand the practice and welcome more patients, Dr. Gohel envisioned a future where Genesis Dental could thrive. Collaborating with SmileShop Dental Marketing, Dr. Gohel trusted the team’s expertise to create a personalized strategy to help her reach her goals.

In early 2024, we launched a revitalized Google Ads (PPC) and Search Engine Optimization strategy, targeting local audiences and optimizing the practice’s online presence to attract more patients. By spring, the results were undeniable—May brought 24 new patients, marking one of the practice’s most successful months ever. For Dr. Gohel and her team, this milestone wasn’t just a number; it was proof that their efforts to grow and better serve their community were paying off.

As the months unfolded, the program continued to deliver. Genesis Dental hit and even exceed its monthly goals of 15-30 new patients. By the end of 2024, the practice was thriving, setting new benchmarks and embracing a bright future fueled by consistent growth and a renewed sense of possibility. This journey transformed the practice and reinforced Dr. Gohel’s commitment to providing exceptional care for every patient who walked through their doors.

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