SEO & PPC Strategies Drive Patient Growth
30%
Decrease in Cost per Click
20x
Increase in Organic Traffic
40%
Increase in PPC conversions
*YoY (2023 - 2024)
The Challenge
At the end of 2023, Genesis Dental faced the reality of new patient numbers plateauing, presenting the need for growth. Driven by her vision to expand their services and welcome more new patients each month, Dr. Sipra Gohel set her sights on taking the practice to the next level. Renewing her partnership with SmileShop Dental Marketing, she embraced a new customized marketing strategy designed to attract new patients.
The Solution
At the start of 2024, SmileShop Dental Marketing launched a revitalized PPC and SEO strategy that helped Genesis Dental achieve its monthly goal of 15-30 new patients. By May, the practice celebrated an incredible milestone with 24 new patients in a single month—one of their best months! This fresh approach has fueled remarkable growth throughout 2024, empowering Genesis Dental to consistently surpass expectations and reach goals.
“Love working with Sadie McInnes and the rest of the team. They are prompt, caring and just genuinely want your business to succeed. Highly recommend them!”
The Story.
At the end of 2023, Genesis Dental faced a turning point. New patients plateaued, which presented wtih Dr. Spira Gohel with a challenge—but also an opportunity for growth. Determined to expand the practice and welcome more patients, Dr. Gohel envisioned a future where Genesis Dental could thrive. Collaborating with SmileShop Dental Marketing, Dr. Gohel trusted the team’s expertise to create a personalized strategy to help her reach her goals.
In early 2024, we launched a revitalized Google Ads (PPC) and Search Engine Optimization strategy, targeting local audiences and optimizing the practice’s online presence to attract more patients. By spring, the results were undeniable—May brought 24 new patients, marking one of the practice’s most successful months ever. For Dr. Gohel and her team, this milestone wasn’t just a number; it was proof that their efforts to grow and better serve their community were paying off.
As the months unfolded, the program continued to deliver. Genesis Dental hit and even exceed its monthly goals of 15-30 new patients. By the end of 2024, the practice was thriving, setting new benchmarks and embracing a bright future fueled by consistent growth and a renewed sense of possibility. This journey transformed the practice and reinforced Dr. Gohel’s commitment to providing exceptional care for every patient who walked through their doors.
What We Do.
Your practice deserves a marketing partner that understands your unique challenges and goals. Whether you’re just starting out or looking to elevate an established practice, our tailored strategies—from websites and SEO to social media and digital ads—are designed to attract more patients and drive growth. Explore how we can help your practice thrive.
What We Do.
Just like no two patients are the same, no two practices are the same.
At SmileShop Dental Marketing, we understand that there’s no one-size-fits-all solution. That’s why we create customized marketing strategies that work for you and your business. We’ll help you choose the tools you need to connect with your audience, grow your practice(s), and achieve your goals.
Branding
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Branding
We can help with everything from brand refinements & logo designs to all-in-one brand packages for multi-practice organizations.
Digital Awareness Ads
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Digital Awareness Ads
Get in front of the right audience. As a Google Premier Partner, our team offers unique insight into optimizing your digital awareness strategy.
Social Media Marketing
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Social Media Marketing
Earn your audience’s attention with an elevated online presence. We use social media to tell your story, connect with your audience, promote engagement, & build loyalty.
Email Marketing
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Email Marketing
Promote your offerings & stay top of mind with targeted content & unparalleled design. Our email experts send impactful content directly to your patient’s inboxes.
Search Engine Optimization
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Search Engine Optimization
You show up for your patients every day—you should show up in search results too. Our adaptive SEO specialists help increase your visibility with the right audience.
Website Development & Strategy
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Website Development & Strategy
Let’s turn visits to your website into visits to your practice. We’ll work with you to build a customized plan that represents your unique practice & helps you achieve your goals.
We can help with everything from brand refinements & logo designs to all-in-one brand packages for multi-practice organizations.
Get in front of the right audience. As a Google Premier Partner, our team offers unique insight into optimizing your digital awareness strategy.
Earn your audience’s attention with an elevated online presence. We use social media to tell your story, connect with your audience, promote engagement, & build loyalty.
Promote your offerings & stay top of mind with targeted content & unparalleled design. Our email experts send impactful content directly to your patient’s inboxes.
You show up for your patients every day—you should show up in search results too. Our adaptive SEO specialists help increase your visibility with the right audience.
Let’s turn visits to your website into visits to your practice. We’ll work with you to build a customized plan that represents your unique practice & helps you achieve your goals.
You Know Dentistry. We Know Digital Marketing.
A beautiful website is a great start, but is it enough to stand out from the crowd?
Our 1:1 relationship-driven approach builds on what works for your practice and reaches out to a larger audience—an audience that you want to connect with.
This is what makes us Patterson Dental’s preferred marketing agency; we’re a full-service digital marketing agency offering expertise and supporting growth across multiple channels and practices.
Your success is our success. Now, let’s get to work.
What We Do
Resources
Our Approach
- Phone: 877-236-1693