Facebook & Instagram Ads for Dentistry

Advertising on Social Media

Paid Social Media Marketing For Your Dental Practice

  • Advertising using Google Ads
  • Our Lead Marketing Scientist, Johnny Wenzel, gives you the why and how of marketing your dental practice on social media platforms like Facebook and Instagram.

Why Pay to Advertise on Social Media?

Help Your Content Stand Out
The new Facebook algorithm makes it difficult, if not impossible for Facebook to users to see your posts, even if they follow you. Paid posts ensure your messaging has an audience.

Learn more about the benefits of paid social media ads.

Help Your Content Stand Out
The new Facebook algorithm makes it difficult, if not impossible for Facebook to users to see your posts, even if they follow you. Paid posts ensure your messaging has an audience.

Learn more about the benefits of paid social media ads.

How Does it Work?

Research & Experimentation
By using scientific experimentation methods, we find the format, target audience, and message that gets the best possible response.

Find out how SmileShop builds social media marketing campaigns.

Research & Experimentation
By using scientific experimentation methods, we find the format, target audience, and message that gets the best possible response.

Find out how SmileShop builds social media marketing campaigns.
 

Algorithms, Targeting & Remarketing

Regular Posts Aren’t Enough to Get Noticed

There was a time that posting regularly on your practice’s Facebook page could keep your current patients engaged, and maybe even help attract new patients. Today, Facebook’s algorithm restricts posts from professional organizations; making it exceptionally rare for a post from a company or business to make it into a user’s timeline. Even if a user has liked or followed your practice, they most likely won’t see the photos, videos, or text you’re posting.

To put it simply: Facebook is now “pay-to-play.”

The best way to get noticed with all this in mind is by boosting or sponsoring your posts. Paying for your business’ posts goes beyond just making sure people see them. Facebook offers remarkably precise targeting options. For example, you can show Invisalign ads exclusively to working professionals aged 25-35, or showcase your “Kid Zone” in an ad to parents with young children.

Another huge benefit with social media ads is remarketing. Remarketing means targeting web users that have already shown some interest by visiting your website.

Google doesn’t allow remarketing within the dental industry due to medical privacy standards. Facebook, on the other hand, has no such restrictions. We can program your Facebook ads to follow people who have already visited your website.

 

2.23 Billion People Log-In to Facebook every Month

How SmileShop Does Social Media Ads

A Scientific Approach

Our marketing scientists aren’t just scientists in title. We apply a scientific approach to your social media campaign, testing various elements to determine which ones perform most effectively.

Which demographics respond best? Should we use a video ad or a carousel ad? These are the questions we ask ourselves every day. After a period of experimentation, we leverage all the data we’ve gathered to make the best possible performance-driven ads for your practice.

We can add yet another level of precision to your campaign by harnessing information you already have. Using highly advanced technology, we can connect Facebook with your current client database. Facebook then uses machine learning to target people that are as similar as possible to your current patients within your target geographical location.

Thanks to monthly updates, your ads will always be relevant. We can update your ads to align with the season, in-practice promotion, or topics that are most likely to generate results.

 

Digital Performance Designed for Dental

There was a time that posting regularly on your practice’s Facebook page could keep your current patients engaged, and maybe even help attract new patients. Today, Facebook’s algorithm restricts posts from professional organizations; making it exceptionally rare for a post from a company or business to make it into a user’s timeline. Even if a user has liked or followed your practice, they most likely won’t see the photos, videos, or text you’re posting.

To put it simply: Facebook is now “pay-to-play.”

The best way to get noticed with all this in mind is by boosting or sponsoring your posts. Paying for your business’ posts goes beyond just making sure people see them. Facebook offers remarkably precise targeting options. For example, you can show Invisalign ads exclusively to working professionals aged 25-35, or showcase your “Kid Zone” in an ad to parents with young children.

Another huge benefit with social media ads is remarketing. Remarketing means targeting web users that have already shown some interest by visiting your website.

Google doesn’t allow remarketing within the dental industry due to medical privacy standards. Facebook, on the other hand, has no such restrictions. We can program your Facebook ads to follow people who have already visited your website.

Our marketing scientists aren’t just scientists in title. We apply a scientific approach to your social media campaign, testing various elements to determine which ones perform most effectively.

Which demographics respond best? Should we use a video ad or a carousel ad? These are the questions we ask ourselves every day. After a period of experimentation, we leverage all the data we’ve gathered to make the best possible performance-driven ads for your practice.

We can add yet another level of precision to your campaign by harnessing information you already have. Using highly advanced technology, we can connect Facebook with your current client database. Facebook then uses machine learning to target people that are as similar as possible to your current patients within your target geographical location.

Thanks to monthly updates, your ads will always be relevant. We can update your ads to align with the season, in-practice promotion, or topics that are most likely to generate results.

Contact Us

S 290 - 3553 31 Street NW
Calgary, AB T2L 2K7

877-236-1693

Hours

  • Monday8am - 4:30pm
  • Tuesday8am - 4:30pm
  • Wednesday8am - 4:30pm
  • Thursday8am - 4:30pm
  • Friday8am - 4:30pm
  • SaturdayClosed
  • SundayClosed

SmileShop Marketing is a digital agency that works in the dental industry. We specialize in performance marketing and our main goal is a 10X ROI to your business.

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