To put it simply: Facebook is now “pay-to-play.”
The best way to get noticed with all this in mind is by boosting or sponsoring your posts. Paying for your business’ posts goes beyond just making sure people see them. Facebook offers remarkably precise targeting options. For example, you can show Invisalign ads exclusively to working professionals aged 25-35, or showcase your “Kid Zone” in an ad to parents with young children.
Another huge benefit with social media ads is remarketing. Remarketing means targeting web users that have already shown some interest by visiting your website.
Google doesn’t allow remarketing within the dental industry due to medical privacy standards. Facebook, on the other hand, has no such restrictions. We can program your Facebook ads to follow people who have already visited your website.