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# Smileshop Dental Marketing

## Sitemaps

- [XML Sitemap](https://smileshopmarketing.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://smileshopmarketing.com/blog/) - Want to learn more about digital marketing for dentists? Stay up to date on the latest marketing insights & best practices. Our blog has you covered.
- [How Your Practice Can Use AI to Improve Patient Engagement](https://smileshopmarketing.com/how-your-practice-can-use-ai-to-improve-patient-engagement/) - Discover effective dental marketing strategies that help boost patient engagement in your dental practice, using AI technology while keeping a personal touch.
- [Building Online Authority: SEO Best Practices for Dental Clinics](https://smileshopmarketing.com/building-online-authority-the-newest-seo-best-practices-for-dental-clinics/) - Want more patients finding your practice online? Discover the search engine optimization (SEO) best practices that every dental clinic should know in 2026.
- [5 Effective Ways to Strengthen Your Practice's Local Presence](https://smileshopmarketing.com/5-effective-ways-to-strengthen-your-practices-local-presence/) - Discover how your dental practice can build trust in your local community through partnerships, events, referrals, sponsorships, and an optimized SEO strategy.
- [Why You Shouldn't Cut Your Marketing Budget During Economic Downturn](https://smileshopmarketing.com/why-you-shouldnt-cut-your-marketing-budget-during-economic-turndown/) - Thinking about cutting your dental marketing budget during a recession? Learn why staying visible, protecting patient flow, and having a smart strategy matters.
- [Understanding Google’s Updated Review Policies for Dentists](https://smileshopmarketing.com/understanding-googles-updated-review-policies-for-dentists/) - Google has recently updated their review policies to ban staff mention requests, eliminate internal review quotas, and penalize review gating systems.
- [How to Attract Stronger Dental Candidates](https://smileshopmarketing.com/how-to-attract-stronger-dental-candidates/) - Struggling to hire the right dental team? Learn how to make your practice culture, job listings, & dental marketing strategy align with your ideal candidates.
- [3 Key Points To A High-Performing Website](https://smileshopmarketing.com/3-key-points-to-a-high-performing-website/) - Is your dental website working hard enough? Discover smart design elements, SEO tips, and conversion strategies to effectively market your dental practice.
- [Out-of-Network? Your Guide to Converting Patients](https://smileshopmarketing.com/out-of-network-your-guide-to-converting-patients/) - Are patients hanging up when they hear you're out-of-network? Discover smarter front desk scripts, dental marketing strategy, and patient conversion tips.
- [3 Key Points to Optimize Patient Communication](https://smileshopmarketing.com/3-key-points-to-optimize-patient-communication/) - Want to streamline your patient communication? Use clear dialogue, prepare your staff, and ensure trust and transparency to elevate your marketing strategy.
- [Email Marketing for Dentists: A Guide to Getting Started](https://smileshopmarketing.com/email-marketing-for-dentists-a-guide-to-getting-started/) - Boost patient bookings with proven email marketing strategies for dentists, including list building, segmentation, automation, and reactivation campaigns.
- [12 Tried & True Marketing Ideas for Dental Offices](https://smileshopmarketing.com/12-tried-true-marketing-ideas-for-dental-offices/) - Struggling with gaps in your schedule? Explore 12 proven dental marketing strategies to drive traffic to your site, increase bookings, and grow your practice.
- [5 Tips for Building a Consistent Dental Brand](https://smileshopmarketing.com/5-tips-for-building-a-consistent-dental-brand/) - A consistent dental brand builds patient trust, sets your practice apart, and creates a memorable experience from the first click to the final checkup.
- [How to Market Your Dental Practice on a Limited Budget](https://smileshopmarketing.com/how-to-market-your-dental-practice-on-a-limited-budget/) - A powerful dental marketing strategy on a budget focuses on high-impact, low-cost tactics that build a strong local presence and foster patient relationships.
- [Small Changes That Lead to More “Yes” From Patients](https://smileshopmarketing.com/small-changes-that-lead-to-more-yes-from-patients/) - Turn patient hesitation into acceptance. These adjustments build trust and confidence, making it easier for patients to say “yes” to the care they need.
- [Anatomy of a Marketing Strategy: What You Need to Know to Market Your Practice Effectively](https://smileshopmarketing.com/anatomy-of-a-marketing-strategy-what-you-need-to-know-to-market-your-practice-effectively/) - Effective dental marketing requires a strong foundation: understand your ideal patient, choose the right channels, stay consistent, and measure results.
- [Top KPIs to Measure Dental Practice Growth](https://smileshopmarketing.com/top-kpis-to-measure-dental-practice-growth/) - Is your dental marketing strategy working? Learn to track the KPIs that drive real practice growth, from new patients to online reviews, with our latest blog.
- [3 Key Points to Building Brand Awareness for Your Dental Practice](https://smileshopmarketing.com/3-key-points-to-building-brand-awareness-for-your-dental-practice/) - A strong dental marketing strategy builds your brand. Learn how a consistent online presence, valuable content, and reviews attract patients to your practice.
- [2026 Predictions: How the Dental Industry Will Evolve This Year](https://smileshopmarketing.com/2026-predictions-how-the-dental-industry-will-evolve-this-year/) - Discover 2026 dentistry trends, from AI and patient care innovations to smarter dental marketing strategies that support practice growth.
- [Email Marketing: 8 Best Practices for Your Dental Practice](https://smileshopmarketing.com/email-marketing-8-best-practices-for-your-dental-practice/) - Unlock patient loyalty with a strong dental marketing strategy. Learn 8 tips to transform your email campaigns into a tool that delivers consistent results.
- [How to Position Your Dental Practice for Success in the New Year](https://smileshopmarketing.com/how-to-position-your-dental-practice-for-success-in-the-new-year/) - Want to set your dental practice up for success? Learn about marketing for dentists, refining your patient experience, and setting key goals for the new year.
- [5 Marketing Tips to Launch Sleep Dentistry in Your Practice](https://smileshopmarketing.com/5-marketing-tips-to-launch-sleep-dentistry-in-your-practice/) - Ready to launch sleep dentistry? Discover a dental marketing strategy for branding, patient outreach, and referral networks with Smileshop Dental Marketing.
- [Pay-Per-Click Advertising: Taking Your Dental Practice Beyond Search Engines](https://smileshopmarketing.com/pay-per-click-advertising-taking-your-dental-practice-beyond-search-engines/) - Discover the benefits of PPC ads, how it can lead to more patients in your chair, & why it compliments other marketing tactics from SmileShop Dental Marketing.
- [5 Traditional Marketing Tactics That Drive Patients to Your Dental Practice](https://smileshopmarketing.com/5-traditional-marketing-tactics-that-drive-patients-to-your-dental-practice/) - Missing local patients? Learn traditional marketing for dentists using referrals, local ads, and community outreach to grow your practice.
- [Understanding Your Ideal Dental Patient](https://smileshopmarketing.com/understanding-your-ideal-dental-patient/) - Looking for dental marketing tips? Learn how to understand and build an ideal dental patience persona to help market your practice to the right audience.
- [Creating a Social Media Strategy That Reflects Your Dental Brand](https://smileshopmarketing.com/creating-a-social-media-strategy-that-reflects-your-dental-brand/) - Create a social media dental marketing strategy that works. Define your brand, engage followers, and convert them to patients with SmileShop Dental Marketing.
- [The Power of Direct Mail Marketing for Dental Practices](https://smileshopmarketing.com/the-power-of-direct-mail-marketing-for-dental-practices/) - Direct mail can be a powerful part of a modern marketing strategy, helping your practice stand out in today’s digital world and drive growth in your community.
- [Where to Spend Your Marketing Budget for the Biggest Impact](https://smileshopmarketing.com/where-to-spend-your-marketing-budget-for-the-biggest-impact/) - Deciding where to invest your budget at your practice can be overwhelming. Let's break down where to spend your marketing dollars to create the biggest impact.
- [How to Market GBT for Your Dental Practice](https://smileshopmarketing.com/how-to-market-gbt-for-your-dental-practice/) - GBT is a powerful differentiator for your practice. Here's how to build awareness, boost patient confidence, and make the most of your investment in GBT.
- [3 Key Ingredients to a Successful Dental Website](https://smileshopmarketing.com/3-key-ingredients-to-a-successful-dental-website/) - Focusing on three crucial elements can help your dental practice create a website that performs well, ranks effectively, and supports long-term growth.
- [5 Things You Need to Market Your Dental Practice Successfully Online](https://smileshopmarketing.com/5-things-you-need-to-market-your-dental-practice-successfully-online/) - If you’re looking to attract the right patients, grow your brand, and keep your chairs full, here are the 5 things your dental practice absolutely needs.
- [Managing Your Dental Practice's Reviews the Right Way](https://smileshopmarketing.com/managing-your-dental-practices-reviews-the-right-way/) - Your online reviews play a major role in shaping a patient's decision. But with the right approach, reviews can become one of your biggest marketing assets.
- [The 10 Most Important SEO Strategies for Dental Practices](https://smileshopmarketing.com/the-10-most-important-seo-strategies-for-dental-practices/) - Learn about effective search engine optimization (SEO) strategies that will put your clinic above your competitors when someone searches “dentist near me”.
- [How to Improve Patient Retention & Profitability in Your Dental Practice](https://smileshopmarketing.com/how-to-improve-patient-retention-profitability-in-your-dental-practice/) - Attracting new patients is important, but keeping them coming back is what truly drives the success of your dental practice. Retention plays a huge role in your bottom line—even a 5% increase in patient retention can lead to a 25% to 95% increase in profits. With the right strategies, you can build a loyal patient
- [My Website is Finished; What Do I Do Now?](https://smileshopmarketing.com/my-website-is-finished-what-do-i-do-now/) - Congratulations! You’ve invested the necessary time and money to build an attractive, effective, mobile responsive website that has all the right stuff to entice and build trust with potential patients. But… what comes next? Imagine your website is a physical store. You’ve built the location, you’ve decorated it, and you’ve stocked the shelves. But your
- [My Website is Finished; Now What About SEO?](https://smileshopmarketing.com/my-website-is-finished-now-what-about-seo/) - Recently, our Marketing Director Extraordinaire, Jill wrote a pretty detailed blog covering the strategies you can use to drive traffic to your website. Obviously, traffic is a crucial part of getting the return on the investment you’ve made in your side. Another crucial part of getting noticed and making the most of your website is
- [Making Cents of Marketing: Building a Digital Marketing Budget for 2019](https://smileshopmarketing.com/making-cents-of-marketing-building-a-digital-marketing-budget-for-2019/) - Marketing your dental practice is a key part of its success and growth. Too many businesses see marketing as a “nice to have” rather than a “need to have.” In fact, when things get tight, lots of business owners have the knee-jerk reaction to either decrease their marketing spend, or maybe even cut it altogether.
- [Data-Driven Dental Marketing: How to Evaluate Your Marketing Campaigns](https://smileshopmarketing.com/data-driven-dental-marketing-how-to-evaluate-your-marketing-campaigns/) - Does marketing feel mysterious to you? Does it feel like you are throwing dollars into an unknowable void and hoping that new patients come out of it? You’re not alone. Historically, marketing has always been hard to measure. Who can say what’s really bringing in new patients; your sign out front, word of mouth, or
- [How to Market Your Dental Practice](https://smileshopmarketing.com/how-to-market-your-dental-practice/) - Whether you call it marketing or advertising there are a lot of ways for companies to reach potential customers and promote their products and services. Your practice is unique, and your marketing efforts should reflect that. Especially in 2019, there are no effective one-size-fits-all marketing solutions, but there are a few different approaches, tools, and
- [Copy Compliance: How to Write Ads that Work Without Violating Local Dental Association Regulations](https://smileshopmarketing.com/copy-compliance-how-to-write-ads-that-work-without-violating-local-dental-association-regulations/) - Dentistry is one of the most heavily-regulated industries in terms of advertising and marketing. As a full-time content writer for dental practices, trust me, I feel your pain. It’s definitely tricky to highlight your clinic’s unique benefits and features when the rules say you can’t imply that you’re better, or even different than your competitors.
- [How to Reach Dental Patients with Email Marketing](https://smileshopmarketing.com/how-to-reach-dental-patients-with-email-marketing/) - Emails have become an integral part of not just digital marketing, but marketing strategy overall. If you’re thinking about the marketing strategy for your dental practice, it’s time you gave email some thought. Email is both an effective marketing tool and a powerful way to reach your patients. Why You Should Use Email in Your
- [Does YouTube PreRoll Advertising Increase Brand Awareness?](https://smileshopmarketing.com/does-youtube-preroll-advertising-increase-brand-awareness/) - Spoiler alert: we wouldn’t have written a whole blog about it if it didn’t. Where Is the Best Place to Spend My Marketing Dollars? Our clients ask us this almost every day and every dental practice has wondered this at some point. While we wish we could give a definitive answer, that simply isn’t possible.
- [click: How to Grow Your Business through Digital Marketing](https://smileshopmarketing.com/click-how-to-grow-your-business-through-digital-marketing/) - When you’re done reading click, you’ll have the understanding to make marketing decisions with confidence.
- [Why Patient Care Is Your Best Marketing Tool](https://smileshopmarketing.com/why-patient-care-is-your-best-marketing-tool/) - While effective marketing is important, it’s only as good as your patient care. Your marketing efforts will be put to waste if phone calls go unanswered (or worse, the person who answers is unhelpful or rude). Patient care is becoming a key differentiator for business and over 50% of consumers have cancelled a transaction because
- [Digital Marketing: A Decade in Review](https://smileshopmarketing.com/digital-marketing-a-decade-in-review/) - A look back on how marketing has changed and what you can do to be relevant in 2020 and beyond.
- [2020 Website Trends](https://smileshopmarketing.com/2020-website-trends/) - The essential components your website needs to stay relevant for 2020. It is important to view your website as a dynamic marketing tool. Technology changes quickly and your website can begin to feel out of touch over time. New features and styles are unveiled all the time, and the digital world moves FAST...very FAST. The
- [Cause-Marketing for Your Dental Practice](https://smileshopmarketing.com/cause-marketing-for-your-dental-practice/) - In the age of social responsibility, it is important that you incorporate some form of giving back into your marketing strategy. This is often referred to as cause-marketing, a strategy that implements supporting a cause as a way to elevate your brand’s public perception. People now show a strong preference for businesses associated with a cause
- [5 Strategies to Get Patients Back in Your Chairs in a Post-COVID World](https://smileshopmarketing.com/5-tactics-to-get-patients-back-in-your-chairs-in-a-post-covid-world/) - Businesses around the globe are finally opening their doors after months of isolation and uncertainty. COVID-19 has put quite a strain on business owners, but as we emerge from our homes and get back to work, we have to understand that this is a new world. So, as we gradually return to normal life, what
- [How to Make Teledentistry Work For You](https://smileshopmarketing.com/how-to-make-teledentistry-work-for-you/) - It was not that long ago when the act of connecting with someone over a video call was something you'd only see in Star Trek. But, as technology grew more connected than ever before, science fiction became science fact and making a video call became so simple, a toddler could do it. Enter telemedicine. Telemedicine
- [Manage Reviews The Right Way in 2021](https://smileshopmarketing.com/manage-reviews-the-right-way-in-2021/) - Having positive online reviews is extremely important in the dental industry. Patients want to verify your quality of care before they are willing to trust you with their teeth! When searching for a local business, 82 % of people read online reviews. Plus, if you’ve been dawned with a negative review, it can deter up
- [Top 4 Reasons Dentists Should Be Active On Social Media](https://smileshopmarketing.com/top-4-reasons-dentists-should-be-active-on-social-media/) - Today, social media marketing has massive potential for businesses. Effective marketing on social media makes your business visible, creates awareness, and can drive revenue. But as a dentist, your goals are quite different from a retail business; you don’t need to convince people that they need to get their teeth checked. They already know that!
- [Polish Up Your Social Media Skills For Your Dental Practice](https://smileshopmarketing.com/polish-up-your-social-media-skills-for-your-dental-practice/) - If you're a dentist looking to up your social media game, you're in the right place. Social media is a powerful tool to spread awareness about your practice, catch new patients' attention, and interact with current patients. All things that are likely high on your priority list! But as you might have already found, it's
- [The Dentist’s Guide to Google Responsive Display Ads](https://smileshopmarketing.com/the-dentists-guide-to-google-responsive-display-ads/) - What Are Google Responsive Display Ads? Google responsive display ads are online visual advertisements that will adapt based on machine learning to get the best results. Hop on your computer or smartphone and you will likely see these ads on the side of webpages or integrated into the content you are viewing. What makes these
- [What Your Dental Website Needs to Bring in More Patients](https://smileshopmarketing.com/what-your-dental-website-needs-to-bring-in-more-patients/) - In today’s digital world, just having a website for your dental practice isn’t enough. Your website needs to clearly outline all of your services, look professional, be eye-catching, and rank well on Google. This might seem like a lot to ask, but that’s what people searching for a new dentist expect. If your website falls
- [The Power of Your Marketing Message Lies Within The Buyer Journey](https://smileshopmarketing.com/the-power-of-your-marketing-message-lies-within-the-buyer-journey/) - One of the most frequently asked questions my clients ask me is “how do I get more new patients?”, or “how do I increase my top line, I need more revenue coming in”. As a Dental practice owner or manager, your measurement of financial success will consistently be your practice’s bottom line. Dental clinics will
- [The Top Dental Digital Marketing Trends in 2021(So Far!)](https://smileshopmarketing.com/the-top-dental-digital-marketing-trends-in-2021so-far/) - Whether you have recently opened your dental practice, have been practicing for decades, or are looking to open your own practice, one thing is clear— the top dental digital marketing trends are constantly evolving, and that’s more true than ever now that we have officially entered 2021. So where do you start? As a company that
- [Take Control of Your Marketing During COVID-19](https://smileshopmarketing.com/take-control-of-your-marketing-during-covid-19/) - The Covid-19 pandemic has impacted almost all industries, one way or another, and dentistry is no exception. For the dental industry, this, unfortunately, means that many of your patients are choosing to delay coming back to your dental office for their regular hygiene and check-up appointments. Here are some things you need to be
- [3 Strategies to Bolster Your Dental Marketing Approach](https://smileshopmarketing.com/3-strategies-to-bolster-your-dental-marketing-approach/) - Your marketing strategy sets the foundation for the success of your practice and helps you bring in new patients; however, it is essential to ensure the method you choose is geared towards helping you reach your goals. Your marketing strategy will help you determine your target market and the marketing channels you need to be
- [Reputation Management - The Importance of Managing Google Reviews](https://smileshopmarketing.com/reputation-management-the-importance-of-managing-google-reviews/) - It is challenging for even the best digital marketing plan to be successful if your online reputation is negative. Potential patients are looking at your business on Google now more than ever before. When they book an appointment with you they can be easily influenced by negative (and positive) reviews. If your business has negative
- [What Makes For An Effective Digital Marketing Partnership](https://smileshopmarketing.com/what-makes-for-an-effective-digital-marketing-partnership/) - As the digital marketing industry continues to grow and evolve, it’s getting harder and harder to deny the fact that having an online presence is integral to the success of your dental practice. Whether you choose to work with an agency like us, have one of your staff members support your digital marketing efforts, or
- [3 Key Points to Attracting New Patients with Lead Generation](https://smileshopmarketing.com/3-key-points-to-attracting-new-patients-with-lead-generation/) - Attracting more new patients every month is most likely a fundamental goal for your dental office. Generally, when individuals look for a new dentist, they will reach out to family or friends for a recommendation. If this recommendation does not pan out, the next place they will look a majority of the time is Google…
- [3 Key Points to Better Manage Your Digital Marketing Plan](https://smileshopmarketing.com/3-key-points-to-better-manage-your-digital-marketing-plan/) - When creating a marketing plan for your dental practice, it is essential to treat this strategy as an investment into your growth and not an expense you need to minimize. Without marketing, how do you attract your ideal patient? Without a strategy, how do you reach your goals? Creating a marketing strategy forces your team
- [Five Reasons Your Dental Practice Should Consider Using Geofencing](https://smileshopmarketing.com/five-reasons-your-dental-practice-should-consider-using-geofencing/) - Dentistry is one of the most important health care relationships that people have and although they know they should be having regular checkups, they also lead busy lives and booking their next appointment is not always top of mind. As a practice owner or Office Manager at a dental office, you need to be proactive,
- [5 Steps to Building a Strong Marketing Plan & Strategy in 2022](https://smileshopmarketing.com/5-steps-to-building-a-strong-marketing-plan-strategy-in-2022/) - We can all agree the last two years have been challenging, but we are opening our arms to a fresh start in 2022. Whether you are just beginning your story or adding another chapter, a marketing strategy will enable you to succeed by engaging and connecting with clients before you’ve even brought them into your
- [How to Convert Website Visitors Into Dental Patients](https://smileshopmarketing.com/how-to-convert-website-visitors-into-dental-patients/) - Your website is an extension of your brand and a platform to share your practice with the community. But it's also one of the most powerful tools you have for driving business. A website is only as good as its ability to turn online visitors into patients in your practice. Converting a website visitor into
- [10 SEO Steps for Better Ranking of Your Dental Practice](https://smileshopmarketing.com/10-seo-steps-for-better-ranking-of-your-dental-practice/) - SEO. You know it’s important. Especially for a dental business. But what are the best strategies to improve your online visibility and rank higher on search results? Search engines are the driving force behind most of your website traffic. Effective search engine optimization (SEO) is essential for gaining online exposure and capturing new market share.
- [A Guide to Social Media for Dentists ](https://smileshopmarketing.com/a-guide-to-social-media-for-dentists/) - Social media has become much more than just a way to stay connected with friends. Your social media presence is one of the marketing essentials for keeping your dental practice relevant. And a great way to reach new patients organically. But what is your true goal for social media? Do you have an established social
- [Google My Business Is Now Google Business Profile: What You Should Know ](https://smileshopmarketing.com/google-my-business-is-now-google-business-profile-what-you-should-know/) - As you might be aware, Google is the most accessed search engine in the world. It’s also the most-used website of any type. Keeping your dental practice relevant and in front of eligible leads means staying up to date with Google’s best practices and utilizing their tools that can help your SEO. One of the
- [What to Look for When Hiring a Social Media Manager at Your Dental Practice](https://smileshopmarketing.com/what-to-look-for-when-hiring-a-social-media-manager-at-your-dental-practice/) - Over half the world’s population is on social media—talk about a large potential audience! Effectively using social media is essential to keeping your practice relevant and connecting with your ideal patients. But posting without a plan can leave you getting lost in the mix. Creating a social media strategy, with the help of a dedicated
- [Dentist Website Design: What to Look For](https://smileshopmarketing.com/dentist-website-design-what-to-look-for/) - Did you know that, on average, a person decides in 3–5 seconds once they’ve clicked on your website whether it’s worthwhile to read or to move elsewhere? It's not enough to simply get a person on your webpage to turn a visitor into a patient. You must have a unique website that seizes and maintains
- [How to Start a Dental Practice](https://smileshopmarketing.com/how-to-start-a-dental-practice/) - Leading your own dental practice can be intimidating but incredibly rewarding. There are many things to consider while you’re getting started, including your business plan, marketing, finances, and forming your team. It’s also essential that your new practice has an online presence in today’s digital world. Even though there’s a lot of planning and preparation
- [10 Dental Blog Post Ideas](https://smileshopmarketing.com/10-dental-blog-post-ideas/) - If you're a dentist and haven't started blogging as part of your marketing strategy, now is the time. A blog can do everything from building your brand to making you an industry thought leader, all while driving traffic to your website and increasing both your Google ranking and SEO. This is particularly true for dental
- [<strong>Dental Instagram Accounts You Need to Follow</strong>](https://smileshopmarketing.com/dental-instagram-accounts-you-need-to-follow/) - The dental industry seems to be changing all the time, especially when it comes to marketing. Using social media, such as Instagram, can be a great way to reach potential and existing patients if done the right way. Check out some of these amazing dental influencers and learn how to make your Instagram account the
- [<strong>How Do I Get More Google Reviews for My Dental Practice</strong>](https://smileshopmarketing.com/how-do-i-get-more-google-reviews-for-my-dental-practice/) - Using Google to collect reviews is a great way to improve your practice’s brand awareness, revenue, and online credibility, among other things. Getting reviews doesn’t have to be complex—it just takes a little time and patience. We’re here to help. Setting Up Your Google Business Profile The first and most important step to earning reviews
- [<strong>Top 5 Medical Niches to Focus on in 2023</strong>](https://smileshopmarketing.com/top-5-medical-niches-to-focus-on-in-2023/) - The dental industry is growing and choosing one or more medical niches to focus on can help you grow your practice by offering more services for more patients. By expanding your practice’s services, you can attract more patients, more staff, and more revenue. The key is putting your resources toward the niche(s) that make the
- [Why is Accessibility Important for My Dental Practice’s Website?](https://smileshopmarketing.com/why-is-accessibility-important-for-my-dental-practices-website/) - Accessibility is essential for modern web design. As a dentist, it’s important that all patients can find your website and access the information on it. Not only should your website be accessible, but accessibility should be a priority when designing and building your website. This ensures patients with disabilities can still access oral healthcare. Additionally,
- [<strong>How to Get the Most Out of Your Dental Marketing</strong>](https://smileshopmarketing.com/how-to-get-the-most-out-of-your-dental-marketing/) - Your goal is to attract patients to your practice for their dental needs. It’s much easier to do that when your marketing is effectively managed. With a plethora of marketing channels to choose from, it can feel overwhelming to create a marketing strategy for your practice that will reach the right people and bring them
- [10 Steps to Amazing Email Marketing for Dental Practices](https://smileshopmarketing.com/10-steps-to-amazing-email-marketing-for-dental-practices/) - As a dental practice, you rely on effective communication to build relationships with your patients and keep your business thriving. One of the most important forms of communication is email. Whether you're sending appointment reminders, follow-up messages, or marketing materials, your emails need to be clear, concise, and professional. In this article, we'll provide you
- [5 Steps to Paid Social Media Success for Dentists](https://smileshopmarketing.com/5-steps-to-paid-social-media-success-for-dentists/) - Paid advertising on social media has become an essential strategy for enhancing brand awareness and driving valuable leads. However, achieving success with your paid social media ads requires effective planning and execution. In this article, we will guide you through five crucial steps to ensure the success of your paid social media campaigns. Step 1:
- [How is AI Reshaping Dental Marketing?](https://smileshopmarketing.com/how-is-ai-reshaping-dental-marketing/) - Dental marketing is an already dynamic field, and with the introduction of AI, you can expect to see a lot of changes coming down the pipe. The question is, “How will AI change dental marketing?” Staying ahead of the curve may seem like a daunting feat, but keeping up to date with the latest trends
- [SmileShop Dental Marketing Acquires Dental Growth Strategies](https://smileshopmarketing.com/smileshop-dental-marketing-acquires-dental-growth-strategies/) - POD Marketing has acquired Dental Growth Strategies, a Calgary-based agency specializing in dental practice marketing—providing various solutions including website development, digital advertising, and social media management. The newly acquired Dental Growth Strategies brand will fall beside POD Marketing’s current dental division, SmileShop Dental Marketing. “We are exceptionally excited to bring Dental Growth Strategies into the
- [Easy Ways To Optimize Google Business Profile for Dentists](https://smileshopmarketing.com/easy-ways-to-optimize-google-business-profile-for-dentists/) - Optimizing your Google Business Profile (GBP) is one of the most essential steps in improving your dental practice’s search engine optimization (SEO). Whenever someone uses Google to look for a dentist near them, the first results they see are going to be three Google Business Profile listings, known as the Google 3-Pack. Showing up in
- [Top Keywords You Need to Use for Your Dental Practice](https://smileshopmarketing.com/top-keywords-you-need-to-use-for-your-dental-practice/) - Having an optimized online presence is crucial for getting new patients through your doors. The trick? Using the right keywords. At SmileShop Dental Marketing, we specialize in helping dental practices optimize their digital presence—including search engine optimization (SEO). To help you get started, we’ve put together a list of essential keywords that every dental practice
- [SmileShop Dental Marketing Unveils New Branding and Website](https://smileshopmarketing.com/smileshop-dental-marketing-unveils-new-branding-and-website/) - SmileShop Dental Marketing (formerly SmileShop Marketing), a leading digital marketing agency serving the dental industry, is thrilled to announce a new brand.
- [How to Build A 2025 Marketing Strategy for Your Dental Practice](https://smileshopmarketing.com/how-to-build-a-2025-marketing-strategy-for-your-dental-practice/) - When it comes to the dental industry, planning ahead is key to achieving your goals. Let's explore the essentials to kickstart your 2025 marketing strategy.
- [Top 7 Medical Niches to Focus on in the Dental Industry](https://smileshopmarketing.com/top-7-medical-niches-to-focus-on-in-the-dental-industry/) - Discover 7 profitable medical niches in dentistry to grow your practice, attract more patients, and stand out in today’s competitive market.
- [Top 5 Mistakes That Can Ruin Your Dental Business (And How to Avoid Them)](https://smileshopmarketing.com/top-5-mistakes-that-can-ruin-your-dental-business-and-how-to-avoid-them/) - Running a successful dental practice requires more than just clinical expertise. It demands effective marketing strategies, solid business practices, and the ability to adapt to a rapidly changing digital landscape. Unfortunately, many dentists fall into common traps that can hinder their growth and limit their potential. In this blog, we’ll explore the top five mistakes

## Pages

- [Home](https://smileshopmarketing.com/) - We specialize in digital marketing for dentists and orthodontists. Our dental marketing solutions help you get new patients and grow your practice.
- [Free Downloads](https://smileshopmarketing.com/free-downloads/) - View & download our free marketing resources to learn more about dental marketing tips & tools to help grow your business. Contact us to learn more.
- [Website Solutions](https://smileshopmarketing.com/websites/) - Stand out online with a dental website that builds trust, tells your story, and turns visitors into new patients. Book a consultation with us today.
- [Contact Us](https://smileshopmarketing.com/contact-us/) - Book a consultation so we can answer your dental marketing questions in-depth, show you examples of our services, & get to know your goals.
- [Our Promise](https://smileshopmarketing.com/our-promise/) - We do digital marketing—without all the fluff. Find niche dental marketing to grow your dental practice. There are only good surprises at SmileShop.
- [Who We Are](https://smileshopmarketing.com/who-we-are/) - SmileShop Dental Marketing is a full-service agency specializing in niche dental marketing. We’ll grow your practice efficiently & effectively.
- [General Inquiries](https://smileshopmarketing.com/general-inquiries/) - General Inquiries
- [Consultation Calendar](https://smileshopmarketing.com/consultation-calendar/) - Book a Consultation During your consultation, our team will attentively listen to your objectives and evaluate how SmileShop Dental Marketing can assist you in achieving them. By gaining insight into your distinct practice goals and identifying what sets you apart from competitors, we will propose a marketing solution that best fits your needs and will
- [GBT Summit - Edmonton 2026](https://smileshopmarketing.com/gbt-summit-edmonton-2026/) - Connect With Us at the GBT Summit We’re helping practices maximize the growth potential of Guided Biofilm Therapy through a strategic marketing approach. Don’t Miss Our Featured Presentation Join our CEO, Kevin Wilhelm, as he breaks down how the principles of influence can be applied to successfully market GBT within your practice. This session is
- [Pacific Northwest Dental Conference](https://smileshopmarketing.com/pacific-northwest-dental-conference/) - Join Us at PNDC 2026 in Seattle We’ll be at PNDC connecting with dental teams and sharing practical strategies to help you attract more patients and grow your practice. Stop by our booth - we would love to chat! Special Offer! Book a consultation by July 1 and be entered to win a $2500 voucher
- [Webinars & Podcasts](https://smileshopmarketing.com/webinars/) - View Our Library of Educational Videos. The team at SmileShop Dental Marketing is invested in your success and continues to develop educational webinars to support your growth and learning.
- [Account Manager Meeting](https://smileshopmarketing.com/account-manager-meeting/) - Need dental marketing advice? Clients of SmileShop Dental Marketing always have direct access to their account manager. No cumbersome ticketing system.
- [Marketing Strategy](https://smileshopmarketing.com/marketing-strategy/) - Grow your dental practice with a tailored marketing strategy. Explore our full suite of solutions, from website solutions to brand-building, designed to drive appointments and revenue.
- [Case Studies](https://smileshopmarketing.com/case-studies/) - Prepare for your marketing plans by understanding your marketing budget. Use our free budget calculator to get an early estimate. Contact us to learn more.
- [Who We Work With](https://smileshopmarketing.com/who-we-work-with/) - We provide digital marketing for dental practices. We can help you get noticed by the right audience, keep your patients loyal, & make your brand stand out.
- [Membership Terms and Conditions](https://smileshopmarketing.com/membership-terms-and-conditions/) - Terms in these Terms and Conditions shall have the meaning given to them here or in the Membership Proposal signed by you. PURCHASE OF SERVICES Smileshop Marketing agrees to sell advertising services for the indicated monthly fee under Client Approved Program (the “CAP”) outlined in your Membership Proposal and marked as “CAP” hereafter. Following acceptance
- [Marketing Budget Calculator](https://smileshopmarketing.com/marketing-budget/) - How much should you spend on your dental practice marketing budget? Use our free budget calculator to get an early estimate. Contact us to learn more.
- [Launch Program Terms and Conditions](https://smileshopmarketing.com/launch-program-terms-and-conditions/) - TERMS AND CONDITIONS Terms in these Terms and Conditions shall have the meaning given to them here or in the proposal signed by you. PROVISION OF SERVICES Smileshop Marketing agrees to provide marketing and advertising services indicated under the Client Approved Program (the “CAP”) and marked as “CAP” hereafter. Following acceptance of this Agreement by
- [Terms and Conditions](https://smileshopmarketing.com/terms-and-conditions/)
- [Accessibility](https://smileshopmarketing.com/accessibility/)
- [Sitemap](https://smileshopmarketing.com/sitemap/)
- [Privacy Policy](https://smileshopmarketing.com/privacy-policy/)

## Services

- [Search Engine Optimization](https://smileshopmarketing.com/service/seo/) - Be visible where patients are searching. Learn more about our proven SEO strategies for dentists from SmileShop Dental Marketing. Book a consultation.
- [Recent Work](https://smileshopmarketing.com/service/recent-work/) - We handle the complexities of digital marketing so you don’t have to. Take a look at our recent work to see how we’ve helped dental practices grow.
- [GBT Marketing](https://smileshopmarketing.com/service/gbt-marketing/) - Promote Guided Biofilm Therapy with custom GBT marketing that drives patients to your practice. Build trust and see grow your practice—get 2 months FREE today.
- [Branding](https://smileshopmarketing.com/service/branding/) - Build a dental brand that earns trust and loyalty. From logo design to content tone and voice, we craft branding that attracts and retains patients. Read more.
- [Organic Social Media](https://smileshopmarketing.com/service/organic-social-media/) - Social media marketing for dental practices that helps you stay consistent online, attract new patients, and grow your practice without the extra work.
- [Direct Mail](https://smileshopmarketing.com/service/direct-mail/) - Stand out with direct mail for dentists. Engage local patients, build trust, and drive appointments with customized campaigns. Postcards, flyers, and more.
- [Google Ads](https://smileshopmarketing.com/service/google-ads/) - Drive more appointments with targeted Google Ads. Our PPC experts help your practice appear when patients need you most. Learn more about how we can help!
- [Digital Awareness Ads](https://smileshopmarketing.com/service/digital-awareness-ads/) - Grow your dental practice with display ads. Drive awareness and get more potential patients eyes on your brand on Google, Meta, and YouTube. Learn more.
- [Email Marketing](https://smileshopmarketing.com/service/email-marketing/) - Strengthen patient relationships through email marketing tailored for dentists. Drive loyalty, increase patient retention & consistent appointments. Learn more.

## Locations

- [Calgary](https://smileshopmarketing.com/location/calgary/)

## Repeating Footer Sections

- [Prefooter](https://smileshopmarketing.com/repeating_footer/prefooter/)
- [What We Do](https://smileshopmarketing.com/repeating_footer/what-we-do/) - What We Do. Your practice deserves a marketing partner that understands your unique challenges and goals. Whether you’re just starting out or looking to elevate an established practice, our tailored strategies—from websites and SEO to social media and digital ads—are designed to attract more patients and drive growth. Explore how we can help your practice
- [Socials](https://smileshopmarketing.com/repeating_footer/socials/)

## Staff Members

- [Hallie Sunstrum](https://smileshopmarketing.com/staff/hallie-sunstrum/)
- [Sadie McInnes](https://smileshopmarketing.com/staff/sadie-mcinnes/)
- [Tyler Kemp](https://smileshopmarketing.com/staff/tyler-kemp/)
- [Jada Mazury](https://smileshopmarketing.com/staff/jada-mazury/)

## Webinars

- [SEO & GEO: The Future of Dental Marketing in an AI World](https://smileshopmarketing.com/webinar/seo-geo-the-future-of-dental-marketing-in-an-ai-world/) - Explore the differences between SEO & GEO, how AI is changing the patient search journey, and what dental practices can do to stay visible and credible online.
- [More Than a Dental Practice: Building Trust Through Community](https://smileshopmarketing.com/webinar/more-than-a-dental-practice-building-trust-through-community/) - We discuss how building strong community connections can help your practice stand out, strengthen patient relationships, and support long-term practice growth.
- [Get Ahead of the Dental Hiring Crisis](https://smileshopmarketing.com/webinar/get-ahead-of-the-dental-hiring-crisis/) - Learn how to attract & retain top dental talent with expert insights on today's current hiring challenges, strengthening team culture, & branding strategies.
- [The Power of Email Marketing in Dentistry](https://smileshopmarketing.com/webinar/the-power-of-email-marketing-in-dentistry/) - In this episode of Behind The Smile, we break down how dental teams can use email to connect with patients, increase rebooking rates, & keep a full schedule.
- [How to Build a Strong Dental Brand Patients Trust](https://smileshopmarketing.com/webinar/how-to-build-a-strong-dental-brand-patients-trust/) - In this episode, we break down what it really takes to build a dental brand patients trust, and why it matters more than ever in today’s competitive landscape.
- [Increasing Case Acceptance With Better Communication](https://smileshopmarketing.com/webinar/increasing-case-acceptance-with-better-communication/) - Janet Dunford sits down with Dr. Homam Albaghdadi from Smilepass to explore how patient communication directly influences case acceptance in a dental practice.
- [Marketing Metrics That Actually Matter for Dentists](https://smileshopmarketing.com/webinar/marketing-metrics-that-actually-matter-for-dentists/) - Too many numbers, not enough clarity? In this episode of Behind The Smile, we break down the marketing metrics that actually matter for dental practices.
- [Dental Marketing: 2025 Review & 2026 Predictions](https://smileshopmarketing.com/webinar/dental-marketing-2025-review-2026-predictions/) - In this kickoff episode, Janet Dunford & Jada Mazury review the biggest dental marketing shifts from 2025 and share what’s expected to matter most in 2026.
- [Proven Strategies to Beat the Seasonal Slowdown](https://smileshopmarketing.com/webinar/proven-strategies-to-beat-the-seasonal-slowdown/) - Discover strategies to help your practice stay visible, encourage rebookings, spotlight services, and use downtime to refresh your marketing for the year ahead.
- [Integrating Sleep Care Into Your Dental Practice](https://smileshopmarketing.com/webinar/integrating-sleep-care-into-your-dental-practice/) - We sit down with SleepWell Dental Consulting to talk about what it really looks like to introduce sleep medicine in a dental practice and why it's so important.
- [Building Your 2025 Marketing Plan](https://smileshopmarketing.com/webinar/building-your-2025-marketing-plan/)
- [Stop Doing This: It’s Ruining Your Dental Business](https://smileshopmarketing.com/webinar/stop-doing-this-its-ruining-your-dental-business/)
- [Why Traditional Marketing is Making a Comeback](https://smileshopmarketing.com/webinar/why-traditional-marketing-is-making-a-comeback/) - Join Janet Dunford for a fresh look at how traditional marketing is reclaiming its place in today’s digital world, and why it matters for your dental practice.
- [5 Things to Consider as Social Media Evolves](https://smileshopmarketing.com/webinar/5-things-to-consider-as-social-media-evolves/) - Join Sadie McInnes from SmileShop Dental Marketing for a webinar that highlights five key considerations to keep in mind as social media continues to change.
- [Mastering SEO for Your Dental Practice](https://smileshopmarketing.com/webinar/mastering-seo-for-your-dental-practice/)
- [What GBT Can Teach Us About Marketing Specialty Services](https://smileshopmarketing.com/webinar/what-gbt-can-teach-us-about-marketing-specialty-services/) - Join Trent Wehrhahn and GBT expert, Chelsey Ironside, for an informative webinar that combines clinical education with strategic marketing insights.
- [Is Dental Marketing an Expense or an Investment?](https://smileshopmarketing.com/webinar/is-dental-marketing-an-expense-or-an-investment/) - Reframe the way you think about marketing. View it as an investment, and start making smarter, more strategic choices that lead to real, measurable growth.

## Case Studies

- [Branding, OSM, SEO, & Email Marketing - Orthodontic Smile Studio](https://smileshopmarketing.com/case-study/orthodontic-smile-studio/) - Learn how Dr. Caley Höediono was able to achieve measurable growth in consultations, reviews, and treatment starts in just one quarter.
- [SEO - Shawnessy Dental Care](https://smileshopmarketing.com/case-study/shawnessy-dental-care/)
- [SEO & PPC - Genesis Dental](https://smileshopmarketing.com/case-study/genesis-dental-case-study/)

## Resources

- [The Dentist’s Guide to SEO and GEO: Adapting to AI Changes](https://smileshopmarketing.com/resource/the-dentists-guide-to-seo-and-geo-adapting-to-ai-changes/) - Search is changing, and dental practices need to adapt. This guide breaks down what dentists need to know about traditional SEO and GEO to stay visible online.
- [Website Audit Checklist](https://smileshopmarketing.com/resource/website-audit-checklist/)
- [ChatGPT Prompts](https://smileshopmarketing.com/resource/chatgpt-prompts/)
- [Social Media Manager Checklist](https://smileshopmarketing.com/resource/social-media-manager-checklist/)
- [25 Community Partnership Ideas for Dental Practices](https://smileshopmarketing.com/resource/25-community-partnership-ideas-for-dental-practices/) - Discover practical ways to support your community, build trust with patients, and strengthen your practice's local reputation through meaningful partnerships.
- [Dental Dream Team Hiring Guide](https://smileshopmarketing.com/resource/dental-dream-team-hiring-guide/) - This guide helps dental practice owners improve their hiring process, attract the right candidates, and create a strong first impression for future employees.
- [2025 Dental Industry & Marketing Trends](https://smileshopmarketing.com/resource/2025-dental-industry-marketing-trends/)
- [The Top 5 Business Mistakes That Hold Dental Practices Back](https://smileshopmarketing.com/resource/the-top-5-business-mistakes-that-hold-dental-practices-back-and-how-to-fix-them/)
- [2025 Focus Planner](https://smileshopmarketing.com/resource/2025-focus-planner/)
- [A Dentist's Intro to Search Engine Optimization (SEO)](https://smileshopmarketing.com/resource/a-dentists-intro-to-search-engine-optimization-seo/)
- [GBT Patient Journey Mapping](https://smileshopmarketing.com/resource/gbt-patient-journey-mapping/) - Discover each stage of the GBT decision-making process and how to use strategic marketing and communication to guide patients along the way.
- [Marketing & Business Growth Checklist](https://smileshopmarketing.com/resource/marketing-business-growth-checklist/) - This free checklist covers 10 key metrics every dentist should understand to get a clear picture of how your business and marketing efforts are performing.
- [AI Prompts for Social Media Success](https://smileshopmarketing.com/resource/ai-prompts-for-social-media-success/) - This free guide gives you ready-to-use AI prompts designed to spark engaging content, save you time, and keep your social media consistent.
- [A Dentist's Guide to Traditional Marketing](https://smileshopmarketing.com/resource/a-dentists-guide-to-traditional-marketing/) - This guide gives you a practical breakdown of how traditional marketing works in dentistry, and how to combine it with digital channels for maximum impact.
- [Practice Growth Playbook](https://smileshopmarketing.com/resource/practice-growth-playbook/) - This guide helps you take a strategic approach to growth, giving you a clear path to successfully introduce and market new treatments in your dental practice.
- [The Winter Marketing Calendar for Dentists](https://smileshopmarketing.com/resource/the-winter-marketing-calendar-for-dentists/) - Plan smarter winter marketing with a month-by-month calendar of campaigns, content ideas, and patient reminders to keep your dental practice growing all season.
- [Dental Trends to Watch for in 2026](https://smileshopmarketing.com/resource/dental-trends-to-watch-for-in-2026/) - The dental industry is evolving quickly. This guide breaks down the most important trends shaping 2026, with practical insights you can apply in your practice.
- [Dental Marketing Scorecard: Simple Tracking Template](https://smileshopmarketing.com/resource/dental-marketing-scorecard-simple-tracking-template/) - This free scorecard simplifies how you track website performance, lead quality, new patients, and return on investment, without requiring marketing knowledge.
- [Case Acceptance Script & Training Guide](https://smileshopmarketing.com/resource/case-acceptance-script-training-guide/) - Designed for real-world patient interactions, this free guide helps dental teams navigate treatment discussions with greater clarity, confidence, & consistency.
- [Branding Do’s & Don’ts for Dental Teams](https://smileshopmarketing.com/resource/branding-dos-donts-for-dental-teams/) - This free guide breaks down what actually builds a strong, memorable dental brand, and the common mistakes that quietly hold practices back.
- [10 Essential Email Templates for Your Dental Practice](https://smileshopmarketing.com/resource/10-essential-email-templates-for-your-dental-practice/) - This guide gives you 10 ready-to-use email templates designed specifically for dental practices, covering everything from appointment reminders to promotions.
- [Mid-Year Practice Growth Assessment](https://smileshopmarketing.com/resource/mid-year-practice-growth-assessment/)

## Categories

- [Uncategorized](https://smileshopmarketing.com/category/uncategorized/)
- [Strategy](https://smileshopmarketing.com/category/strategy/)
- [SEO](https://smileshopmarketing.com/category/seo/)
- [Design](https://smileshopmarketing.com/category/design/)
- [UX](https://smileshopmarketing.com/category/ux/)
- [Writing](https://smileshopmarketing.com/category/writing/)
- [Marketing Tools](https://smileshopmarketing.com/category/marketing-tools/)
- [Social Media](https://smileshopmarketing.com/category/social-media/)
- [Marketing Science](https://smileshopmarketing.com/category/marketing-science/)
- [Web Development](https://smileshopmarketing.com/category/web-development/)
- [Websites](https://smileshopmarketing.com/category/websites/)
- [Business](https://smileshopmarketing.com/category/business/)

## Tags

- [marketing budget](https://smileshopmarketing.com/tag/marketing-budget/)
- [marketing strategy](https://smileshopmarketing.com/tag/marketing-strategy/)
- [recession](https://smileshopmarketing.com/tag/recession/)
- [Dental Reviews](https://smileshopmarketing.com/tag/dental-reviews/)
- [Good Reviews](https://smileshopmarketing.com/tag/good-reviews/)
- [Google Business Profile](https://smileshopmarketing.com/tag/google-business-profile/)
- [Google Reviews](https://smileshopmarketing.com/tag/google-reviews/)
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- [dental influencers](https://smileshopmarketing.com/tag/dental-influencers/)
- [dental social media](https://smileshopmarketing.com/tag/dental-social-media/)
- [dentist instagram](https://smileshopmarketing.com/tag/dentist-instagram/)
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- [dental medical niches](https://smileshopmarketing.com/tag/dental-medical-niches/)
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- [website development](https://smileshopmarketing.com/tag/website-development/)
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- [email marketing](https://smileshopmarketing.com/tag/email-marketing/)
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