Google Ads for Dentists

Cost Per Click Advertising

For Your Dental Practice

  • Advertising using Google Ads
  • Our Lead Marketing Scientist, Johnny Wenzel, gives insight on where, when, and why you should use Google Ads (formerly Google AdWords) in your advertising plan to help grow your dental practice.

Why Google Ads?

Roughly 69% of search engine users around the world use Google. Investing in Google ads ensures that, when users in your area look for dental services, they see your name.

Learn about the benefits of google ads

Roughly 69% of search engine users around the world use Google. Investing in Google ads ensures that, when users in your area look for dental services, they see your name.

Learn about the benefits of google ads

What to Expect?

We ask all the right questions to help you get the traffic you want. It’s not just about making sure people see your practice; it’s about making sure the right people see your practice.

How we build your google campaign

We ask all the right questions to help you get the traffic you want. It’s not just about making sure people see your practice; it’s about making sure the right people see your practice.

How we build your google campaign
 

Why Advertise With Google?

Creating Opportunities for Your Dental Practice Based on Your Business Goals

What You May Have Experienced Before

Smoke, mirrors & the mystery of Google

We hear it all the time. So many of our clients have invested in Google Ads through previous marketing agencies or providers. When these providers come back, they report all these exciting leads, but the practice doesn’t see any actual results. The practice stops running their Google Ads, and the phone doesn’t seem to ring any more or less than before, apparently confirming their suspicions.

You’re not necessarily wrong to mistrust this medium after an experience like that. But there’s a big difference between running Google Ads focused on leads and running Google ads focused on true business growth.

 

86% of Consumers Use the Internet to Find a Local Business

Why We Do It Better

Keeping Quality, Quantity, & Industry Standards in Mind

At SmileShop, an investment in Google Ads doesn’t end with building your ads. We understand that phone calls don’t always lead to revenue. That’s why we implement call tracking and listening; to make sure you aren’t just getting a high volume of calls, but high quality calls.

We’re not satisfied until you see results. Our favourite question to ask is “Are you seeing a difference in your practice?”

This isn’t our first rodeo. We’ve built loads of successful Google Ad campaigns for dental practices. We leverage the data we’ve collected from other campaigns to increase your ROI. And as we start to gather data from your own campaign, we make tweaks and adjustments to optimize your ads for your area.

The people managing your Google Ads account are scientists first and marketers second. We’re always experimenting with messaging, bidding strategies, and Google’s new beta features to see what gets the best results and to stay ahead of the curve.

And on top of all that, we’re industry experts! We’re well-versed in all regional marketing restrictions, which means we can make sure you don’t accidentally break any by-laws or regulations.

Smoke, mirrors & the mystery of Google

We hear it all the time. So many of our clients have invested in Google Ads through previous marketing agencies or providers. When these providers come back, they report all these exciting leads, but the practice doesn’t see any actual results. The practice stops running their Google Ads, and the phone doesn’t seem to ring any more or less than before, apparently confirming their suspicions.

You’re not necessarily wrong to mistrust this medium after an experience like that. But there’s a big difference between running Google Ads focused on leads and running Google ads focused on true business growth.

Keeping Quality, Quantity, & Industry Standards in Mind

At SmileShop, an investment in Google Ads doesn’t end with building your ads. We understand that phone calls don’t always lead to revenue. That’s why we implement call tracking and listening; to make sure you aren’t just getting a high volume of calls, but high quality calls.

We’re not satisfied until you see results. Our favourite question to ask is “Are you seeing a difference in your practice?”

This isn’t our first rodeo. We’ve built loads of successful Google Ad campaigns for dental practices. We leverage the data we’ve collected from other campaigns to increase your ROI. And as we start to gather data from your own campaign, we make tweaks and adjustments to optimize your ads for your area.

The people managing your Google Ads account are scientists first and marketers second. We’re always experimenting with messaging, bidding strategies, and Google’s new beta features to see what gets the best results and to stay ahead of the curve.

And on top of all that, we’re industry experts! We’re well-versed in all regional marketing restrictions, which means we can make sure you don’t accidentally break any by-laws or regulations.

 

What to Expect From SmileShop Marketing

Customized Search Ad Campaigns Tailored to Your Practice & Goals

Building Your Search Ad Campaign

Demographics, Keywords, Tracking, & Reporting

First, we get to know your business obsessively. Who is your target customer? What messaging reflects your brand? What geographies should we avoid? We ask the right questions to ensure the success of your campaign, and by extension, your business.

Next, we take what we’ve learned and get to work. Our marketing scientists build out a robust Google Ads campaign with hundreds of ads and thousands of keyword variations. We also launch a banner ad campaign to boost your brand.

Then, we implement advanced tracking and analytics, including call recording and heatmap tracking. This part helps us determine what’s working most effectively in terms of Google Ads as well as your website. We’ll be able to tell which ads or web pages are resulting in the most phone calls and adjust your campaign to mirror that success in other areas.

We’re proud of the work we do for you, and we like to show it off. So we create a dashboard for your practice, which features all of the most important performance metrics we have for your campaign. This dashboard is available to you any time you want!

The best part is that your dashboard goes beyond reporting. Our team will spend some time talking about these metrics with you every month. We’ll talk about what they mean, and how we can use this data to move towards your marketing goals. These dashboard meetings open up an ongoing conversation about your objectives and making data-driven decisions to reach them.

 

Digital Performance Designed for Dental

Contact Us

S 290 - 3553 31 Street NW
Calgary, AB T2L 2K7

877-236-1693

Hours

  • Monday8am - 4:30pm
  • Tuesday8am - 4:30pm
  • Wednesday8am - 4:30pm
  • Thursday8am - 4:30pm
  • Friday8am - 4:30pm
  • SaturdayClosed
  • SundayClosed

SmileShop Marketing is a digital agency that works in the dental industry. We specialize in performance marketing and our main goal is a 10X ROI to your business.

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